@font-face {
  font-family: Edition;
  src: url("assets/fonts/Edition.ttf") format("truetype");
  font-style: normal;
  font-weight: 100 900;
  font-display: block;
  size-adjust: 103%;
}
@font-face {
  font-family: EditorsNoteSite;
  src: url("assets/fonts/EditorsNote-Hairline.otf") format("opentype");
  font-style: normal;
  font-weight: 100;
  font-display: swap;
}
@font-face {
  font-family: EditorsNoteSite;
  src: url("assets/fonts/EditorsNote-HairlineItalic.otf") format("opentype");
  font-style: italic;
  font-weight: 100;
  font-display: swap;
}
@font-face {
  font-family: BonAppetit;
  src: url("assets/Bon-Appetit.otf") format("opentype");
  font-display: swap;
}
:root {
  --red: #d70b58;
  --blue: #afc4ff;
  --butter: #ffe39a;
  --pink: #f6a7d7;
  --ink: #202124;
  --cream: #ffffff;
  --gutter: clamp(18px, 2.4vw, 40px);
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
}
a {
  color: inherit;
  text-decoration: none;
}
img {
  display: block;
  width: 100%;
}
button {
  font: inherit;
}
body:after {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  opacity: 0.045;
  z-index: 100;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.55'/%3E%3C/svg%3E");
}
.site-header {
  position: fixed;
  z-index: 50;
  top: 0;
  left: 0;
  width: 100%;
  height: 84px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 var(--gutter);
  color: var(--butter);
  transition: 0.25s;
  background: transparent;
}
.site-header.scrolled {
  background: var(--red);
  border-bottom: 1px solid rgba(255, 227, 154, 0.35);
}
.wordmark {
  display: block;
  width: clamp(126px, 13vw, 190px);
  height: 54px;
  background: currentColor;
  -webkit-mask: url("assets/cultish-logo-mark.png") center/contain no-repeat;
  mask: url("assets/cultish-logo-mark.png") center/contain no-repeat;
}
.wordmark img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  opacity: 0;
}
.desktop-nav {
  display: flex;
  align-items: center;
  gap: clamp(20px, 2.8vw, 48px);
  font-size: 13px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.desktop-nav a:not(.nav-cta):hover {
  text-decoration: underline;
  text-underline-offset: 6px;
}
.nav-cta {
  background: var(--butter);
  color: var(--red);
  padding: 15px 20px;
}
.menu-button {
  display: none;
  background: none;
  border: 0;
  color: inherit;
  text-transform: uppercase;
  font-weight: 800;
}
.mobile-menu {
  position: fixed;
  inset: 84px 0 auto;
  z-index: 49;
  background: var(--ink);
  color: var(--cream);
  padding: 24px var(--gutter);
  font-family: Edition;
  font-size: 42px;
}
.mobile-menu a {
  display: block;
  border-bottom: 1px solid #ffffff55;
  padding: 12px 0;
}
.hero {
  position: relative;
  min-height: 100svh;
  overflow: hidden;
  background: var(--red);
  color: var(--butter);
  display: flex;
  align-items: flex-end;
  padding: 126px var(--gutter) 72px;
}
.hero-type-device {
  position: absolute;
  inset: 12vh -7vw auto auto;
  width: 62vw;
  color: #b80743;
  transform: rotate(-8deg);
  display: grid;
  line-height: 0.64;
  text-align: right;
  pointer-events: none;
}
.hero-type-device span {
  font-family: Edition;
  font-size: clamp(120px, 17vw, 270px);
  white-space: nowrap;
}
.hero-type-device span:nth-child(2) {
  color: var(--pink);
  transform: translateX(-7vw);
}
.hero-content {
  position: relative;
  z-index: 2;
  width: min(780px, 57vw);
}
h1,
h2,
h3 {
  font-family: Edition, sans-serif;
  text-transform: uppercase;
  margin: 0;
  font-weight: 400;
}
.hero h1 {
  font-size: clamp(68px, 9.3vw, 144px);
  line-height: 0.79;
  letter-spacing: -0.01em;
}
.hero p {
  font-size: clamp(17px, 1.45vw, 22px);
  line-height: 1.35;
  max-width: 620px;
  margin: 28px 0 20px;
}
.text-link {
  display: inline-block;
  font-size: 13px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  border-bottom: 2px solid currentColor;
  padding-bottom: 6px;
}
.scroll-note {
  position: absolute;
  right: var(--gutter);
  bottom: 20px;
  max-width: 310px;
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  text-align: right;
}
.section-pad {
  padding: clamp(100px, 12vw, 180px) var(--gutter);
}
.section-label {
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  margin: 0 0 24px;
}
.worlds {
  background: var(--cream);
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 7vw;
}
.worlds h2,
.work-heading h2,
.services h2,
.positioning h2,
.studio h2,
.final-cta h2 {
  font-size: clamp(58px, 8vw, 116px);
  line-height: 0.84;
}
.worlds .section-label {
  grid-column: 1/-1;
}
.worlds-copy {
  font-size: clamp(18px, 1.8vw, 26px);
  line-height: 1.35;
  align-self: end;
}
.worlds-copy p:last-child {
  font-weight: 800;
}
.chosen-strip {
  background: var(--ink);
  color: var(--butter);
  text-align: center;
}
.chosen-strip h2 {
  font-size: clamp(80px, 13vw, 200px);
  line-height: 0.76;
  font-family: Edition;
  text-transform: uppercase;
}
.chosen-strip > p:last-child {
  margin: 30px 0 0;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 12px;
}
.archive-grid .flagship {
  min-height: 72vw;
}
.work-heading {
  background: var(--blue);
}
.work-heading h2 {
  max-width: 1100px;
}
.work-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  background: var(--ink);
  gap: 2px;
}
.project {
  position: relative;
  min-height: 52vw;
  overflow: hidden;
  background: #ddd;
}
.project.project-wide {
  grid-column: 1/-1;
  min-height: 50vw;
}
.project img {
  height: 100%;
  object-fit: cover;
  transition:
    transform 0.8s cubic-bezier(0.2, 0.75, 0.2, 1),
    filter 0.5s;
}
.project:hover img {
  transform: scale(1.035);
  filter: saturate(1.1);
}
.project span {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  text-align: center;
  padding: 30px;
  color: var(--cream);
  background: rgba(32, 33, 36, 0.06);
  text-shadow: 0 2px 24px rgba(0, 0, 0, 0.38);
  transition: background 0.3s;
}
.project:hover span {
  background: rgba(32, 33, 36, 0.18);
}
.project b {
  font-family: Edition;
  font-size: clamp(54px, 7.5vw, 120px);
  line-height: 0.8;
  text-transform: uppercase;
  font-weight: 400;
}
.project small {
  text-transform: uppercase;
  font-weight: 900;
  font-size: 11px;
  letter-spacing: 0.1em;
  margin-top: 14px;
}
.project-relic img {
  object-position: center;
}
.services {
  background: var(--butter);
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 8vw;
}
.services-intro {
  position: sticky;
  top: 120px;
  align-self: start;
}
.services-intro > p:last-child {
  font-size: 19px;
  line-height: 1.5;
  max-width: 540px;
}
.service-list {
  border-top: 2px solid var(--ink);
}
.service-list > a {
  display: grid;
  grid-template-columns: 50px 1fr 0.8fr 34px;
  gap: 18px;
  align-items: center;
  padding: 32px 0;
  border-bottom: 2px solid var(--ink);
  transition:
    padding 0.25s,
    background 0.25s;
}
.service-list > a:hover {
  padding-left: 14px;
  background: #ffffff33;
}
.service-list h3 {
  font-size: clamp(38px, 4.4vw, 66px);
  line-height: 0.88;
}
.service-list p {
  font-size: 15px;
  line-height: 1.35;
}
.service-number {
  font-size: 12px;
  font-weight: 900;
}
.arrow {
  font-size: 28px;
}
.positioning {
  position: relative;
  overflow: hidden;
  background: var(--red);
  color: var(--butter);
}
.positioning h2 {
  position: relative;
  z-index: 2;
  font-size: clamp(90px, 14vw, 210px);
  max-width: 1250px;
}
.positioning-copy {
  position: relative;
  z-index: 2;
  margin: 60px 0 0 auto;
  width: min(700px, 55%);
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.45;
}
.positioning-mark {
  position: absolute;
  font-family: Edition;
  font-size: 68vw;
  color: #aa063b;
  right: -4vw;
  top: -17vw;
  line-height: 1;
}
.studio {
  display: grid;
  grid-template-columns: 1fr 1fr;
  background: var(--cream);
}
.studio-image {
  min-height: 760px;
  overflow: hidden;
}
.studio-image img {
  height: 100%;
  object-fit: cover;
  object-position: center top;
  filter: saturate(0.9) contrast(1.04);
}
.studio-copy {
  padding: clamp(80px, 9vw, 140px) var(--gutter);
  align-self: center;
}
.studio-copy blockquote {
  font-size: clamp(24px, 3vw, 44px);
  line-height: 1.22;
  margin: 46px 0;
}
.final-cta {
  background: var(--ink);
  color: var(--cream);
}
.final-cta h2 {
  max-width: 1200px;
}
.final-cta > p:not(.section-label) {
  font-size: clamp(18px, 1.8vw, 26px);
  line-height: 1.4;
  max-width: 760px;
  margin: 40px 0;
}
.big-cta {
  display: flex;
  justify-content: space-between;
  align-items: center;
  border-top: 2px solid var(--cream);
  border-bottom: 2px solid var(--cream);
  padding: 24px 0;
  font-family: Edition;
  font-size: clamp(50px, 7vw, 100px);
  text-transform: uppercase;
  color: var(--butter);
}
.fixed-cta {
  position: fixed;
  z-index: 45;
  right: 18px;
  bottom: 18px;
  background: var(--ink);
  color: var(--cream);
  padding: 16px 20px;
  text-transform: uppercase;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.05em;
}
footer {
  background: var(--red);
  color: var(--butter);
  min-height: 230px;
  padding: 55px var(--gutter);
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  gap: 18px;
}
footer .wordmark {
  grid-row: 1/3;
}
footer p {
  margin: 0;
  text-transform: uppercase;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.1em;
}
@keyframes float {
  0%,
  100% {
    transform: translateY(0) rotate(-4deg);
  }
  50% {
    transform: translateY(-18px) rotate(2deg);
  }
}
@media (max-width: 900px) {
  .desktop-nav {
    display: none;
  }
  .menu-button {
    display: block;
  }
  .site-header {
    height: 72px;
  }
  .hero {
    padding-top: 110px;
    align-items: flex-end;
  }
  .hero-type-device {
    width: 110vw;
    top: 15vh;
    right: -42vw;
    opacity: 0.7;
  }
  .hero-content {
    width: 100%;
  }
  .hero h1 {
    font-size: clamp(64px, 18vw, 104px);
    max-width: 720px;
  }
  .hero p {
    max-width: 430px;
  }
  .worlds,
  .services,
  .studio {
    grid-template-columns: 1fr;
  }
  .worlds-copy {
    max-width: 650px;
  }
  .work-grid {
    grid-template-columns: 1fr;
  }
  .project,
  .project.project-wide {
    grid-column: auto;
    min-height: 105vw;
  }
  .services-intro {
    position: static;
  }
  .service-list > a {
    grid-template-columns: 34px 1fr 28px;
  }
  .service-list p {
    grid-column: 2/3;
    margin: 6px 0;
  }
  .positioning-copy {
    width: 100%;
    margin-top: 40px;
  }
  .studio-image {
    min-height: 100vw;
  }
  .fixed-cta {
    display: none;
  }
  footer {
    grid-template-columns: 1fr;
  }
  footer .wordmark {
    grid-row: auto;
  }
}

@media (max-width: 560px) {
  .hero h1 {
    font-size: 17vw;
  }
  .hero {
    padding-bottom: 50px;
  }
  .hero-type-device {
    top: 10vh;
  }
  .scroll-note {
    display: none;
  }
  .worlds h2,
  .work-heading h2,
  .services h2,
  .positioning h2,
  .studio h2,
  .final-cta h2 {
    font-size: 15vw;
  }
  .project span {
    padding: 18px;
  }
  .project b {
    font-size: 16vw;
  }
  .project small {
    display: block;
    margin-top: 8px;
  }
  .service-list h3 {
    font-size: 12vw;
  }
  .section-pad {
    padding-top: 88px;
    padding-bottom: 88px;
  }
  .big-cta {
    font-size: 13vw;
  }
}
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  .project img {
    transition: none;
  }
}
.inner-page {
  background: var(--cream);
}
.inner-page .site-header {
  background: var(--red);
}
.page-hero {
  min-height: 78svh;
  padding: 160px var(--gutter) 90px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
}
.page-hero.red {
  background: var(--red);
  color: var(--butter);
}
.page-hero.blue {
  background: var(--blue);
}
.page-hero.pink {
  background: var(--pink);
}
.page-hero.dark {
  background: var(--ink);
  color: var(--cream);
}
.page-hero h1 {
  font-size: clamp(76px, 12vw, 180px);
  line-height: 0.75;
  max-width: 1300px;
}
.page-hero > p:not(.section-label) {
  max-width: 760px;
  font-size: clamp(19px, 2vw, 28px);
  line-height: 1.4;
  margin: 38px 0 0;
}
.inner-copy {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: 8vw;
}
.inner-copy h2 {
  font-size: clamp(56px, 8vw, 116px);
  line-height: 0.83;
}
.inner-copy .prose {
  font-size: clamp(18px, 1.55vw, 24px);
  line-height: 1.5;
}
.offer-detail {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 72vh;
  border-top: 2px solid var(--ink);
}
.offer-detail:nth-child(even) {
  background: var(--pink);
}
.offer-detail:nth-child(odd) {
  background: var(--butter);
}
.offer-detail > div {
  padding: clamp(70px, 9vw, 140px) var(--gutter);
}
.offer-detail h2 {
  font-size: clamp(64px, 8vw, 120px);
  line-height: 0.82;
}
.offer-detail ul {
  padding: 0;
  list-style: none;
  border-top: 1px solid currentColor;
}
.offer-detail li {
  padding: 14px 0;
  border-bottom: 1px solid currentColor;
}
.offer-price {
  font-family: Edition;
  font-size: clamp(48px, 6vw, 90px);
  text-transform: uppercase;
}
.archive-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  background: var(--ink);
}
.archive-grid .project {
  min-height: 70vw;
}
.project-story-hero img {
  width: 100%;
  height: min(82vh, 900px);
  object-fit: cover;
}
.project-story {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: 8vw;
}
.project-story h1 {
  font-size: clamp(70px, 10vw, 150px);
  line-height: 0.78;
}
.project-gallery {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  background: var(--ink);
}
.project-gallery img {
  height: 60vw;
  object-fit: cover;
}
.project-gallery img:first-child {
  grid-column: 1/-1;
  height: 70vw;
}
.inquiry {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 8vw;
}
.inquiry h1 {
  font-size: clamp(76px, 10vw, 150px);
  line-height: 0.78;
}
.inquiry form {
  display: grid;
  gap: 22px;
}
.inquiry label {
  display: grid;
  gap: 8px;
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}
.inquiry input,
.inquiry select,
.inquiry textarea {
  width: 100%;
  border: 0;
  border-bottom: 2px solid var(--ink);
  background: transparent;
  padding: 13px 0;
  font: inherit;
  font-size: 18px;
  border-radius: 0;
}
.inquiry textarea {
  min-height: 140px;
}
.submit-button {
  border: 0;
  background: var(--red);
  color: var(--butter);
  padding: 20px;
  font-weight: 900;
  text-transform: uppercase;
  cursor: pointer;
}
.small-note {
  font-size: 13px;
  line-height: 1.4;
  opacity: 0.7;
}
.inline-cta {
  display: inline-block;
  margin-top: 24px;
  padding: 16px 20px;
  background: var(--ink);
  color: var(--cream);
  font-weight: 900;
  text-transform: uppercase;
  font-size: 12px;
}
.studio-portrait {
  background: var(--pink);
  padding: 0 var(--gutter);
}
.studio-portrait img {
  max-width: 900px;
  margin: auto;
  max-height: 90vh;
  object-fit: cover;
  object-position: top;
}
@media (max-width: 900px) {
  .inner-copy,
  .offer-detail,
  .project-story,
  .inquiry {
    grid-template-columns: 1fr;
  }
  .archive-grid,
  .project-gallery {
    grid-template-columns: 1fr;
  }
  .archive-grid .project {
    min-height: 110vw;
  }
  .project-gallery img,
  .project-gallery img:first-child {
    grid-column: auto;
    height: auto;
  }
  .page-hero {
    min-height: 68svh;
  }
  .offer-detail > div + div {
    padding-top: 0;
  }
}
.hero-type-device {
  inset: 17vh -3vw auto auto;
  width: 46vw;
  overflow: hidden;
  line-height: 0.7;
}
.hero-type-device span {
  font-size: clamp(86px, 10.5vw, 172px);
}
.hero-type-device span:nth-child(2) {
  transform: translateX(-2vw);
}
@media (max-width: 900px) {
  .hero-type-device {
    width: 72vw;
    top: 13vh;
    right: -22vw;
  }
}
#work .work-grid {
  grid-template-columns: repeat(3, 1fr);
}
#work .work-grid .project {
  min-height: 42vw;
}
#work .work-grid .project b {
  font-size: clamp(42px, 4.6vw, 76px);
}
.project-coming-soon {
  cursor: default;
  scroll-margin-top: 150px;
}
.project-coming-soon:hover img {
  transform: none;
  filter: none;
}
.project-coming-soon:hover span {
  background: rgba(32, 33, 36, 0.06);
}
.project-coming-badge {
  position: absolute;
  z-index: 3;
  top: 22px;
  right: 22px;
  width: 100px;
  height: 100px;
  display: grid;
  place-items: center;
  padding: 14px;
  background: var(--pink);
  color: var(--ink);
  font-size: 10px;
  font-weight: 900;
  line-height: 1;
  text-align: center;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  transform: rotate(7deg);
  clip-path: polygon(
    50% 0,
    61% 17%,
    79% 7%,
    84% 27%,
    100% 32%,
    86% 50%,
    100% 67%,
    80% 72%,
    78% 94%,
    59% 82%,
    48% 100%,
    38% 81%,
    18% 92%,
    17% 70%,
    0 62%,
    15% 47%,
    3% 28%,
    24% 24%,
    29% 4%
  );
}
@media (max-width: 1100px) {
  #work .work-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  #work .work-grid .project {
    min-height: 62vw;
  }
}
@media (max-width: 700px) {
  #work .work-grid {
    grid-template-columns: 1fr;
  }
  #work .work-grid .project {
    min-height: 105vw;
  }
}
.hero {
  background: var(--ink);
  color: var(--cream);
  padding-top: clamp(260px, 38vh, 390px);
}
.hero-type-device {
  display: none;
}
.hero-logo-stage {
  position: absolute;
  z-index: 1;
  left: var(--gutter);
  right: var(--gutter);
  top: 92px;
  height: clamp(150px, 29vw, 360px);
  color: var(--red);
  animation: logo-arrival 1.15s cubic-bezier(0.16, 1, 0.3, 1) 0.15s both;
}
.hero-logo-mark {
  position: absolute;
  inset: 0;
  background: currentColor;
  -webkit-mask: url("assets/cultish-logo-mark.png") center/contain no-repeat;
  mask: url("assets/cultish-logo-mark.png") center/contain no-repeat;
  animation: palette-flash 3.8s steps(1, end) infinite;
}
.falling-s {
  position: absolute;
  right: 23%;
  top: 35%;
  font-family: Edition;
  font-size: clamp(64px, 12vw, 190px);
  line-height: 0.7;
  color: var(--butter);
  opacity: 0;
  animation: s-drop 1.2s cubic-bezier(0.2, 0.75, 0.25, 1) 1s both;
}
.hero-content {
  width: min(1050px, 82vw);
}
.hero h1 {
  font-size: clamp(62px, 7.2vw, 116px);
  max-width: 1050px;
}
.hero p {
  max-width: 690px;
}
.site-header.scrolled {
  background: var(--ink);
}
@keyframes logo-arrival {
  from {
    opacity: 0;
    transform: translateY(24px) scale(0.975);
    filter: blur(8px);
  }
  to {
    opacity: 1;
    transform: none;
    filter: blur(0);
  }
}
footer {
  background: var(--ink);
  color: var(--cream);
  min-height: clamp(360px, 55vw, 760px);
  grid-template-columns: 1fr auto;
  padding-top: clamp(70px, 9vw, 130px);
}
footer .wordmark {
  grid-column: 1/-1;
  grid-row: auto;
  width: 100%;
  height: clamp(170px, 30vw, 430px);
  animation: footer-palette 6s steps(1, end) infinite;
}
footer p {
  align-self: end;
}
@keyframes palette-flash {
  0%,
  100% {
    color: var(--red);
  }
  20% {
    color: var(--blue);
  }
  40% {
    color: var(--butter);
  }
  60% {
    color: var(--pink);
  }
  80% {
    color: var(--cream);
  }
}
@keyframes footer-palette {
  0%,
  100% {
    color: var(--red);
  }
  25% {
    color: var(--blue);
  }
  50% {
    color: var(--butter);
  }
  75% {
    color: var(--pink);
  }
}
@keyframes hero-shake {
  0%,
  100% {
    transform: translate3d(0, 0, 0);
  }
  15% {
    transform: translate3d(-7px, 2px, 0) rotate(-0.5deg);
  }
  30% {
    transform: translate3d(6px, -2px, 0) rotate(0.5deg);
  }
  45% {
    transform: translate3d(-4px, 1px, 0);
  }
  60% {
    transform: translate3d(3px, -1px, 0);
  }
  75% {
    transform: translate3d(-1px, 0, 0);
  }
}
@keyframes s-drop {
  0% {
    opacity: 0;
    transform: translate(0, -30px) rotate(-8deg);
  }
  20% {
    opacity: 1;
  }
  65% {
    opacity: 1;
    transform: translate(50px, 58px) rotate(26deg);
  }
  100% {
    opacity: 0;
    transform: translate(86px, 130px) rotate(48deg);
  }
}
@media (max-width: 900px) {
  .hero {
    padding-top: 245px;
  }
  .hero-logo-stage {
    top: 82px;
    height: 180px;
  }
  .hero-content {
    width: 100%;
  }
  .hero h1 {
    font-size: clamp(58px, 16vw, 92px);
  }
  footer {
    grid-template-columns: 1fr;
  }
  footer .wordmark {
    height: 30vw;
    min-height: 120px;
  }
}
@media (prefers-reduced-motion: reduce) {
  .hero-logo-stage,
  .hero-logo-mark,
  .falling-s,
  footer .wordmark {
    animation: none;
  }
  .falling-s {
    display: none;
  }
}
.site-header {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
}
.booking-note {
  justify-self: start;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.desktop-nav {
  justify-self: center;
}
.desktop-nav .nav-cta {
  position: absolute;
  right: var(--gutter);
  top: 18px;
}
.hero-logo-mark,
.falling-s {
  display: none;
}
.hero-logo-stage {
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: visible;
}
.typed-hero-logo {
  display: flex;
  align-items: baseline;
  justify-content: center;
  color: var(--red);
  font-family: Edition;
  font-size: clamp(128px, 19.2vw, 304px);
  line-height: 0.7;
  letter-spacing: -0.035em;
  white-space: nowrap;
  animation: palette-flash 3.8s steps(1, end) infinite;
}
.typed-hero-logo .loose-letter {
  margin-left: 0.025em;
}
.typed-hero-logo .tilted-s {
  display: inline-block;
  transform: rotate(11deg) scale(0.965) translateY(0.012em);
  transform-origin: 50% 50%;
  margin-left: 0.035em;
  margin-right: 0.012em;
}
.scratch-word {
  position: relative;
  display: inline-block;
  color: var(--cream);
}
.scratch-word::before,
.scratch-word::after {
  content: "";
  position: absolute;
  z-index: 2;
  left: -0.04em;
  right: -0.04em;
  top: 52%;
  height: 0.065em;
  background: var(--red);
  transform: rotate(-4deg);
  border-radius: 999px;
}
.scratch-word::after {
  top: 61%;
  transform: rotate(3deg);
  height: 0.045em;
}
.studio-image img {
  object-position: center 28%;
}
@media (max-width: 900px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }
  .booking-note {
    max-width: 130px;
    line-height: 1.25;
  }
  .menu-button {
    grid-column: 2;
  }
  .typed-hero-logo {
    font-size: 23vw;
  }
  .desktop-nav .nav-cta {
    position: static;
  }
}
@media (prefers-reduced-motion: reduce) {
  .typed-hero-logo {
    animation: none;
  }
}
.vector-hero-logo {
  width: 100%;
  height: 100%;
  background: currentColor;
  color: var(--red);
  -webkit-mask: url("assets/cultish-logo-mark.svg") center/contain no-repeat;
  mask: url("assets/cultish-logo-mark.svg") center/contain no-repeat;
  animation: palette-flash 3.8s steps(1, end) infinite;
}
footer .wordmark {
  background: currentColor;
  -webkit-mask: url("assets/cultish-logo-mark.svg") center/contain no-repeat;
  mask: url("assets/cultish-logo-mark.svg") center/contain no-repeat;
}
footer .wordmark img {
  opacity: 0;
}
@media (prefers-reduced-motion: reduce) {
  .vector-hero-logo {
    animation: none;
  }
}
.swirl-scroll {
  position: relative;
  height: 320vh;
  background: var(--pink);
}
.swirl-stage {
  position: sticky;
  top: 0;
  height: 100vh;
  overflow: hidden;
  background: var(--pink);
  display: grid;
  place-items: center;
}
.swirl-path {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 100%;
  height: auto;
  overflow: visible;
  transform: translate(-50%, -50%);
}
.swirl-path text {
  fill: var(--red);
  font-family: Edition, sans-serif;
  font-size: 100px;
  text-transform: uppercase;
  letter-spacing: 0.01em;
}
.swirl-mobile-board {
  display: none;
}
.swirl-reveal {
  position: absolute;
  left: 50%;
  top: 50%;
  width: min(1200px, 90vw);
  text-align: center;
  transform: translate(-50%, calc(-50% + 48px));
  opacity: 0;
  will-change: transform, opacity;
}
.swirl-reveal h2 {
  color: var(--ink);
  font-size: clamp(86px, 14vw, 210px);
  line-height: 0.76;
}
.sr-only {
  position: absolute !important;
  width: 1px !important;
  height: 1px !important;
  padding: 0 !important;
  margin: -1px !important;
  overflow: hidden !important;
  clip: rect(0, 0, 0, 0) !important;
  white-space: nowrap !important;
  border: 0 !important;
}
.cult-cursor {
  position: fixed;
  z-index: 9999;
  left: 0;
  top: 0;
  width: 12px;
  height: 12px;
  border-radius: 50%;
  background: var(--butter);
  pointer-events: none;
  transform: translate3d(-100px, -100px, 0) translate(-50%, -50%);
  transition:
    width 0.16s ease,
    height 0.16s ease,
    background-color 0.16s ease;
  mix-blend-mode: difference;
  will-change: transform;
}
.cult-cursor.is-hovering {
  width: 44px;
  height: 44px;
  background: #fff;
}
html.has-cult-cursor,
html.has-cult-cursor a,
html.has-cult-cursor button {
  cursor: none;
}
.cult-cursor.is-gallery {
  width: 48px;
  height: 48px;
  border-radius: 0;
  background: transparent;
  mix-blend-mode: normal;
}
.cult-cursor.is-gallery::before {
  content: "👆";
  display: block;
  font-size: 40px;
  line-height: 48px;
  text-align: center;
}
.site-footer {
  grid-template-columns: minmax(0, 1.3fr) minmax(220px, 0.45fr);
  grid-template-rows: auto auto auto;
  align-items: start;
  column-gap: 8vw;
}
.site-footer .wordmark {
  grid-column: 1/-1;
}
.footer-nav {
  grid-column: 1;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
}
.footer-nav a {
  font-family: Edition;
  font-size: clamp(44px, 6vw, 92px);
  line-height: 0.88;
  text-transform: uppercase;
}
.footer-social {
  grid-column: 2;
  display: grid;
  gap: 12px;
  align-content: start;
}
.footer-social p {
  margin-bottom: 12px;
  opacity: 0.65;
}
.footer-social a,
.footer-meta a {
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border-bottom: 1px solid currentColor;
  width: max-content;
  padding-bottom: 3px;
}
.footer-meta {
  grid-column: 1/-1;
  border-top: 1px solid rgba(255, 255, 255, 0.35);
  padding-top: 22px;
  margin-top: 60px;
  display: grid;
  grid-template-columns: 1fr auto auto;
  gap: 28px;
  align-items: end;
}
.footer-meta > div {
  display: flex;
  gap: 18px;
}
.fixed-cta {
  transition: opacity 0.2s ease;
}
@media (max-width: 900px) {
  .swirl-scroll {
    height: 280vh;
  }
  .swirl-path {
    width: 200%;
  }
  .swirl-path text {
    font-size: 80px;
  }
  .site-footer {
    display: grid;
    grid-template-columns: 1fr;
  }
  .site-footer .wordmark,
  .footer-nav,
  .footer-social,
  .footer-meta {
    grid-column: 1;
  }
  .footer-social {
    margin-top: 50px;
  }
  .footer-meta {
    grid-template-columns: 1fr;
    align-items: start;
  }
  .cult-cursor {
    display: none;
  }
  html.has-cult-cursor,
  html.has-cult-cursor a,
  html.has-cult-cursor button {
    cursor: auto;
  }
}
@media (prefers-reduced-motion: reduce) {
  .swirl-scroll {
    height: auto;
  }
  .swirl-stage {
    position: relative;
    min-height: 72vh;
  }
  .swirl-path {
    display: none;
  }
  .swirl-reveal {
    opacity: 1;
    transform: translate(-50%, -50%);
  }
  .cult-cursor {
    display: none;
  }
}
.header-logo {
  display: block;
  justify-self: start;
  width: clamp(110px, 10vw, 150px);
  height: 42px;
}
.header-logo img,
.hero-logo-image {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
}
.hero-logo-image {
  animation: palette-image 3.8s steps(1, end) infinite;
}
.site-header,
.site-header.scrolled,
.inner-page .site-header {
  background: var(--ink);
  color: var(--butter);
  border-bottom: 1px solid rgba(246, 167, 215, 0.25);
}
.nav-cta {
  background: var(--pink);
  color: var(--ink);
}
.positioning {
  background: var(--red);
  color: var(--pink);
}
.positioning-mark {
  color: rgba(246, 167, 215, 0.16);
}
.page-hero.red {
  background: var(--pink);
  color: var(--ink);
}
.submit-button {
  background: var(--ink);
  color: var(--pink);
}
@keyframes palette-image {
  0%,
  100% {
    filter: invert(15%) sepia(99%) saturate(5044%) hue-rotate(329deg)
      brightness(88%) contrast(101%);
  }
  25% {
    filter: invert(69%) sepia(25%) saturate(1277%) hue-rotate(208deg)
      brightness(95%) contrast(91%);
  }
  50% {
    filter: invert(81%) sepia(15%) saturate(1321%) hue-rotate(278deg)
      brightness(103%) contrast(93%);
  }
  75% {
    filter: invert(91%) sepia(14%) saturate(753%) hue-rotate(335deg)
      brightness(104%) contrast(95%);
  }
}
@media (max-width: 900px) {
  .header-logo {
    width: 112px;
    height: 36px;
  }
}
@media (prefers-reduced-motion: reduce) {
  .hero-logo-image {
    animation: none;
  }
}
.header-logo img {
  filter: invert(15%) sepia(99%) saturate(5044%) hue-rotate(329deg)
    brightness(88%) contrast(101%);
}
.founder-origin {
  background: var(--pink);
}
.founder-life {
  background: var(--blue);
}
.founder-intro em,
.founder-origin em {
  font-family: Edition;
  font-style: normal;
  text-transform: uppercase;
}
.founder-life blockquote {
  font-family: Edition;
  font-size: clamp(38px, 5vw, 74px);
  line-height: 0.92;
  margin: 60px 0;
}
.hero-logo-image,
.header-logo img {
  filter: none;
  animation: none;
}
.micro-marquee {
  height: 32px;
  overflow: hidden;
  background: var(--pink);
  color: var(--red);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  white-space: nowrap;
}
.micro-marquee-top {
  position: fixed;
  z-index: 60;
  left: 0;
  right: 0;
  top: 0;
}
.marquee-track {
  display: flex;
  width: max-content;
  height: 100%;
  align-items: center;
  animation: micro-marquee 24s linear infinite;
}
.marquee-track span {
  padding-right: 34px;
}
.site-header.with-marquee {
  top: 32px;
}
.capsule-button,
.nav-cta,
.fixed-cta,
.inline-cta,
.submit-button {
  display: inline-flex;
  align-items: center;
  gap: 0;
  border: 2px solid var(--ink);
  border-radius: 999px;
  background: var(--cream);
  color: var(--ink);
  padding: 13px 18px;
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  box-shadow: none;
}
.capsule-button::after,
.nav-cta::after,
.fixed-cta::after,
.inline-cta::after {
  content: "↗";
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  margin: -13px -18px -13px 10px;
  border-left: 2px solid var(--ink);
  border-radius: 50%;
  font-size: 18px;
}
.instagram-strip {
  background: var(--cream);
  padding: clamp(80px, 9vw, 130px) var(--gutter);
}
.instagram-heading {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  gap: 30px;
  margin-bottom: 45px;
}
.instagram-heading .section-label {
  grid-column: 1/-1;
}
.instagram-heading h2 {
  font-size: clamp(54px, 7vw, 104px);
  line-height: 0.84;
  max-width: 980px;
}
.instagram-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 3px;
}
.instagram-grid a {
  aspect-ratio: 1;
  overflow: hidden;
  background: var(--pink);
}
.instagram-grid img {
  height: 100%;
  object-fit: cover;
  transition: transform 0.5s;
}
.instagram-grid a:hover img {
  transform: scale(1.04);
}
.joy-footer {
  position: relative;
  display: block;
  min-height: 900px;
  overflow: hidden;
  background: var(--pink);
  color: var(--red);
  padding: clamp(75px, 8vw, 120px) var(--gutter) 34px;
}
.footer-display {
  font-family: Edition;
  font-size: clamp(110px, 16.5vw, 260px);
  line-height: 0.66;
  text-align: center;
  text-transform: uppercase;
  letter-spacing: -0.025em;
}
.footer-signup {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1fr auto;
  width: min(760px, 80vw);
  margin: -2vw auto 110px;
  background: var(--cream);
  border: 3px solid var(--red);
  transform: rotate(-2deg);
  padding: 8px;
}
.footer-signup input {
  min-width: 0;
  border: 0;
  background: transparent;
  padding: 18px 20px;
  font: inherit;
  font-weight: 900;
  color: var(--ink);
  outline: none;
}
.footer-signup input::placeholder {
  color: var(--pink);
}
.footer-signup button {
  border: 0;
  border-radius: 999px;
  background: var(--red);
  color: var(--pink);
  padding: 0 26px;
  font-weight: 900;
  text-transform: uppercase;
}
.signup-status {
  position: absolute;
  top: calc(100% + 12px);
  left: 0;
  width: 100%;
  margin: 0;
  text-align: center;
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
}
.footer-columns {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 50px;
}
.footer-columns > div {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 8px;
}
.footer-columns p {
  opacity: 0.68;
  margin-bottom: 8px;
}
.footer-columns a {
  font-size: 14px;
  font-weight: 900;
  text-transform: uppercase;
}
.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 30px;
  border-top: 1px solid currentColor;
  margin-top: 90px;
  padding-top: 20px;
}
.footer-bottom p {
  font-size: 10px;
}
.site-footer.joy-footer .wordmark,
.site-footer.joy-footer .footer-nav,
.site-footer.joy-footer .footer-social,
.site-footer.joy-footer .footer-meta {
  display: none;
}
@keyframes micro-marquee {
  to {
    transform: translateX(-50%);
  }
}
@media (max-width: 900px) {
  .micro-marquee {
    height: 28px;
  }
  .site-header.with-marquee {
    top: 28px;
  }
  .instagram-heading {
    grid-template-columns: 1fr;
  }
  .instagram-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .joy-footer {
    min-height: auto;
  }
  .footer-display {
    font-size: 28vw;
  }
  .footer-signup {
    width: 100%;
    margin: 20px auto 90px;
    grid-template-columns: 1fr;
    transform: rotate(-1deg);
  }
  .footer-signup button {
    padding: 17px 20px;
  }
  .footer-columns {
    grid-template-columns: repeat(2, 1fr);
  }
  .footer-bottom {
    flex-direction: column;
  }
  .capsule-button::after,
  .nav-cta::after,
  .fixed-cta::after,
  .inline-cta::after {
    width: 38px;
    height: 38px;
  }
}
@media (prefers-reduced-motion: reduce) {
  .marquee-track {
    animation: none;
  }
}
.marquee-group {
  display: flex;
  flex: none;
  min-width: 100vw;
  justify-content: space-around;
  align-items: center;
}
.marquee-group span {
  padding: 0 22px;
}
.marquee-track {
  animation-name: micro-marquee;
  animation-duration: 22s;
}
.joy-footer {
  padding-top: clamp(95px, 10vw, 150px);
}
.joy-footer::before {
  content: "";
  position: absolute;
  z-index: 1;
  top: -28px;
  left: 0;
  width: 100%;
  height: 56px;
  background: radial-gradient(
      circle at 28px 28px,
      var(--pink) 27px,
      transparent 28px
    )
    0 0/56px 56px repeat-x;
}
.footer-display,
.footer-signup,
.footer-columns,
.footer-bottom {
  position: relative;
  z-index: 2;
}
.project-badge {
  position: absolute;
  z-index: 6;
  top: 18px;
  right: 20px;
  display: grid;
  place-items: center;
  width: 116px;
  height: 78px;
  background: var(--pink);
  color: var(--ink);
  font:
    900 11px/1 Arial,
    sans-serif;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-style: normal;
  transform: rotate(7deg);
  clip-path: polygon(
    50% 0,
    62% 10%,
    78% 5%,
    86% 20%,
    100% 28%,
    94% 45%,
    100% 60%,
    85% 70%,
    80% 90%,
    62% 87%,
    50% 100%,
    37% 88%,
    20% 94%,
    15% 76%,
    0 68%,
    7% 50%,
    0 35%,
    17% 25%,
    23% 7%,
    39% 12%
  );
}
.badge-blue {
  background: var(--blue);
  transform: rotate(-6deg);
}
.badge-new {
  background: var(--butter);
  transform: rotate(-8deg);
}
.badge-soon {
  top: 0;
  right: 28px;
  width: 150px;
  height: 66px;
  padding-top: 12px;
  background: var(--blue);
  transform: none;
  clip-path: none;
  border-radius: 999px 999px 0 0;
}
.services-proof {
  background: var(--cream);
}
.proof-heading {
  max-width: 1100px;
}
.proof-heading h2 {
  font-size: clamp(64px, 9vw, 132px);
  line-height: 0.8;
}
.proof-heading > p:last-child {
  max-width: 700px;
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.4;
}
.proof-notes {
  position: relative;
  min-height: 500px;
  margin: 40px 0;
}
.proof-note {
  position: absolute;
  width: min(360px, 38vw);
  padding: 28px;
  display: grid;
  gap: 14px;
  box-shadow: 8px 8px 0 var(--ink);
  transform: rotate(-3deg);
}
.proof-note strong {
  font-family: Edition;
  font-size: clamp(30px, 3vw, 46px);
  text-transform: uppercase;
  line-height: 0.9;
}
.proof-note span {
  font-size: 16px;
  line-height: 1.35;
}
.note-pink {
  left: 3%;
  top: 30px;
  background: var(--pink);
}
.note-blue {
  right: 5%;
  top: 130px;
  background: var(--blue);
  transform: rotate(3deg);
}
.note-butter {
  left: 35%;
  bottom: 10px;
  background: var(--butter);
  transform: rotate(-1deg);
}
@media (max-width: 700px) {
  .project-badge {
    width: 90px;
    height: 62px;
    top: 12px;
    right: 12px;
  }
  .badge-soon {
    width: 126px;
    height: 52px;
    top: 0;
  }
  .proof-notes {
    display: grid;
    gap: 20px;
    min-height: 0;
  }
  .proof-note {
    position: static;
    width: 100%;
    transform: none;
  }
  .note-pink,
  .note-blue,
  .note-butter {
    transform: none;
  }
}
.offer-hero {
  min-height: 92svh;
  padding: 170px var(--gutter) 90px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
}
.offer-hero h1 {
  font-size: clamp(78px, 12vw, 180px);
  line-height: 0.74;
  max-width: 1450px;
}
.offer-hero > p:not(.section-label) {
  font-size: clamp(20px, 2vw, 30px);
  line-height: 1.35;
  max-width: 800px;
}
.offer-hero .capsule-button {
  margin-top: 28px;
  width: max-content;
}
.offer-hero-pink {
  background: var(--pink);
}
.offer-hero-blue {
  background: var(--blue);
}
.offer-hero-dark {
  background: var(--ink);
  color: var(--cream);
}
.offer-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8vw;
}
.offer-split h2,
.landing-faq h2,
.fit-panel h2,
.ai-panel h2 {
  font-size: clamp(58px, 8vw, 116px);
  line-height: 0.82;
}
.offer-prose {
  font-size: clamp(19px, 1.6vw, 25px);
  line-height: 1.5;
}
.landing-list {
  background: var(--ink);
  color: var(--cream);
}
.landing-list > div {
  display: grid;
  grid-template-columns: 70px 1fr 1fr;
  gap: 30px;
  align-items: start;
  padding: 28px 0;
  border-top: 1px solid rgba(255, 255, 255, 0.45);
}
.landing-list span {
  font-weight: 900;
  color: var(--pink);
}
.landing-list h3 {
  font-size: clamp(40px, 5vw, 72px);
  line-height: 0.85;
}
.landing-list p {
  font-size: 18px;
  line-height: 1.45;
  margin: 0;
}
.fit-panel {
  background: var(--pink);
}
.fit-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  margin-top: 50px;
}
.fit-grid p {
  margin: 0;
  padding: 30px;
  background: var(--cream);
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.4;
}
.ai-panel {
  background: var(--blue);
}
.ai-panel > p:not(.section-label) {
  max-width: 850px;
  font-size: clamp(18px, 1.8vw, 27px);
  line-height: 1.45;
}
.process-roadmap {
  background: var(--butter);
}
.process-roadmap > div {
  display: grid;
  grid-template-columns: 0.45fr 1fr;
  gap: 30px;
  padding: 24px 0;
  border-top: 2px solid var(--ink);
  font-size: clamp(20px, 2.4vw, 36px);
}
.process-roadmap strong {
  font-family: Edition;
  text-transform: uppercase;
}
.landing-faq {
  background: var(--cream);
}
.landing-faq details {
  border-top: 2px solid var(--ink);
  padding: 22px 0;
}
.landing-faq details:last-child {
  border-bottom: 2px solid var(--ink);
}
.landing-faq summary {
  cursor: pointer;
  font-family: Edition;
  font-size: clamp(30px, 4vw, 54px);
  text-transform: uppercase;
}
.landing-faq details p {
  max-width: 760px;
  font-size: 18px;
  line-height: 1.5;
}
.offer-landing .final-cta {
  position: relative;
}
.offer-landing .final-cta::before {
  content: "";
  position: absolute;
  top: -28px;
  left: 0;
  width: 100%;
  height: 56px;
  background: radial-gradient(
      circle at 28px 28px,
      var(--ink) 27px,
      transparent 28px
    )
    0 0/56px 56px repeat-x;
}
@media (max-width: 800px) {
  .offer-split {
    grid-template-columns: 1fr;
  }
  .landing-list > div {
    grid-template-columns: 40px 1fr;
  }
  .landing-list p {
    grid-column: 2;
  }
  .fit-grid {
    grid-template-columns: 1fr;
  }
  .process-roadmap > div {
    grid-template-columns: 1fr;
  }
  .offer-hero {
    padding-top: 145px;
  }
}
.joy-footer::before {
  top: 0;
  height: 30px;
  background: radial-gradient(
      circle at 28px 0,
      var(--ink) 27px,
      transparent 28px
    )
    0 0/56px 56px repeat-x;
}
body:not(.inner-page) .site-header .header-logo {
  opacity: 0;
  visibility: hidden;
  transform: translateY(-8px);
  transition:
    opacity 0.22s ease,
    transform 0.22s ease,
    visibility 0.22s;
}
body:not(.inner-page) .site-header.scrolled .header-logo {
  opacity: 1;
  visibility: visible;
  transform: none;
}
.hero-logo-stage {
  top: 150px;
  height: clamp(140px, 25vw, 320px);
}
.hero-logo-image {
  position: absolute;
  inset: 0;
  opacity: 0;
  animation: hero-logo-colour 6s steps(1, end) infinite !important;
}
.hero-logo-red {
  animation-delay: 0s !important;
}
.hero-logo-blue {
  animation-delay: -4.5s !important;
}
.hero-logo-pink {
  animation-delay: -3s !important;
}
.hero-logo-butter {
  animation-delay: -1.5s !important;
}
@keyframes hero-logo-colour {
  0%,
  24.99% {
    opacity: 1;
  }
  25%,
  100% {
    opacity: 0;
  }
}
.joy-footer {
  overflow: visible;
}
.joy-footer::before {
  display: none;
}
.footer-cloud-edge {
  position: absolute;
  z-index: 1;
  top: -107px;
  left: 0;
  width: 100%;
  height: 108px;
  color: var(--pink);
  pointer-events: none;
}
.footer-cloud-edge svg {
  display: block;
  width: 100%;
  height: 108px;
}
.footer-display,
.footer-signup,
.footer-columns,
.footer-bottom {
  position: relative;
  z-index: 2;
}
body {
  overflow-x: hidden;
}
@media (max-width: 900px) {
  .hero-logo-stage {
    top: 128px;
    height: 150px;
  }
}
@media (prefers-reduced-motion: reduce) {
  .hero-logo-image {
    animation: none !important;
  }
  .hero-logo-image:not(.hero-logo-red) {
    display: none;
  }
  .hero-logo-red {
    opacity: 1;
  }
}

/* Haus of Hazel-inspired sales rhythm, translated into the Cultish system. */
.micro-marquee {
  height: 54px;
  background: var(--pink);
  color: var(--red);
  font-family: Edition, sans-serif;
  font-size: clamp(22px, 2.1vw, 32px);
  font-weight: 400;
  letter-spacing: 0;
  text-transform: none;
  border-bottom: 2px solid var(--red);
}
.site-header.with-marquee {
  top: 54px;
}
.marquee-group {
  min-width: max(100vw, 980px);
  gap: 46px;
  justify-content: center;
}
.marquee-group span {
  padding: 0;
  flex: none;
}
.marquee-track {
  animation-duration: 28s;
}
.website-week-feature {
  background: var(--blue);
  color: var(--ink);
  overflow: hidden;
}
.website-week-copy {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(280px, 0.55fr);
  gap: 28px 7vw;
  align-items: end;
}
.website-week-copy .section-label {
  grid-column: 1/-1;
}
.website-week-copy h2 {
  font-size: clamp(72px, 10vw, 154px);
  line-height: 0.76;
  max-width: 1100px;
}
.website-week-copy > p:not(.section-label) {
  font-size: clamp(19px, 1.8vw, 27px);
  line-height: 1.4;
  max-width: 620px;
}
.website-week-copy .capsule-button {
  width: max-content;
}
.website-week-facts {
  grid-column: 1/-1;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 2px solid var(--ink);
  border-bottom: 2px solid var(--ink);
}
.website-week-facts span {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 18px 20px;
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.website-week-facts span + span {
  border-left: 2px solid var(--ink);
}
.website-week-facts b {
  font-family: Edition;
  font-size: 48px;
  font-weight: 400;
  line-height: 0.8;
}
.website-proof-strip {
  display: grid;
  grid-template-columns: repeat(3, minmax(360px, 1fr));
  gap: 3px;
  padding: 0 var(--gutter) clamp(80px, 8vw, 120px);
}
.website-proof-strip figure {
  position: relative;
  margin: 0;
  aspect-ratio: 4/3;
  overflow: hidden;
  background: var(--cream);
  border: 2px solid var(--ink);
}
.website-proof-strip img {
  height: 100%;
  object-fit: cover;
  transition: transform 0.6s cubic-bezier(0.2, 0.75, 0.2, 1);
}
.website-proof-strip figure:hover img {
  transform: scale(1.025);
}
.website-proof-strip figcaption {
  position: absolute;
  left: 14px;
  bottom: 14px;
  background: var(--ink);
  color: var(--cream);
  padding: 9px 12px;
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.07em;
}
.cultish-promise {
  background: var(--butter);
  color: var(--ink);
}
.promise-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(280px, 0.55fr);
  gap: 26px 7vw;
  align-items: end;
  margin-bottom: 60px;
}
.promise-heading .section-label {
  grid-column: 1/-1;
}
.promise-heading h2 {
  font-size: clamp(68px, 9vw, 138px);
  line-height: 0.78;
}
.promise-heading > p:not(.section-label) {
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.45;
}
.promise-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 2px solid var(--ink);
  margin-bottom: 36px;
}
.promise-grid article {
  padding: clamp(30px, 4vw, 62px);
}
.promise-grid article + article {
  border-left: 2px solid var(--ink);
}
.promise-no {
  background: var(--pink);
}
.promise-yes {
  background: var(--red);
  color: var(--pink);
}
.promise-grid ul {
  list-style: none;
  padding: 0;
  margin: 0;
}
.promise-grid li {
  position: relative;
  padding: 20px 0 20px 38px;
  border-top: 1px solid currentColor;
  font-size: clamp(17px, 1.45vw, 22px);
  line-height: 1.35;
}
.promise-grid li:last-child {
  border-bottom: 1px solid currentColor;
}
.promise-no li::before {
  content: "×";
  position: absolute;
  left: 4px;
  top: 14px;
  font-family: Edition;
  font-size: 34px;
}
.promise-yes li::before {
  content: "✓";
  position: absolute;
  left: 4px;
  top: 20px;
  font-weight: 900;
}
.cultish-promise > .capsule-button {
  margin-left: auto;
}
@media (max-width: 900px) {
  .micro-marquee {
    height: 44px;
    font-size: 22px;
  }
  .site-header.with-marquee {
    top: 44px;
  }
  .website-week-copy,
  .promise-heading {
    grid-template-columns: 1fr;
  }
  .website-week-copy .section-label,
  .promise-heading .section-label {
    grid-column: auto;
  }
  .website-week-facts {
    grid-template-columns: 1fr;
  }
  .website-week-facts span + span {
    border-left: 0;
    border-top: 2px solid var(--ink);
  }
  .website-proof-strip {
    display: flex;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    padding-right: var(--gutter);
  }
  .website-proof-strip figure {
    flex: 0 0 82vw;
    scroll-snap-align: start;
  }
  .promise-grid {
    grid-template-columns: 1fr;
  }
  .promise-grid article + article {
    border-left: 0;
    border-top: 2px solid var(--ink);
  }
}
@media (max-width: 900px) {
  .fixed-cta {
    display: none !important;
  }
}
.inquiry-intro {
  background: var(--pink);
  padding-top: clamp(180px, 18vw, 250px);
}
.inquiry-intro h1 {
  font-size: clamp(78px, 12vw, 180px);
  line-height: 0.74;
  max-width: 1350px;
}
.inquiry-intro > p:not(.section-label) {
  max-width: 780px;
  font-size: clamp(19px, 1.8vw, 27px);
  line-height: 1.4;
  margin: 38px 0 55px;
}
.inquiry-routes {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border: 2px solid var(--ink);
}
.inquiry-routes a {
  display: grid;
  grid-template-columns: 46px 1fr;
  gap: 8px 18px;
  padding: 28px;
  transition:
    background 0.2s,
    color 0.2s;
}
.inquiry-routes a + a {
  border-left: 2px solid var(--ink);
}
.inquiry-routes a:hover {
  background: var(--ink);
  color: var(--pink);
}
.inquiry-routes span {
  grid-row: 1/3;
  font: 400 42px/1 Edition;
}
.inquiry-routes strong {
  font: 400 clamp(30px, 3.5vw, 54px)/0.9 Edition;
  text-transform: uppercase;
}
.inquiry-routes small {
  font-size: 15px;
  line-height: 1.4;
  max-width: 520px;
}
.inquiry {
  background: var(--cream);
}
.inquiry h2 {
  font-size: clamp(66px, 9vw, 132px);
  line-height: 0.78;
}
.inquiry > div > p:last-child {
  font-size: clamp(18px, 1.5vw, 23px);
  line-height: 1.5;
  max-width: 560px;
}
.optional-call {
  display: grid;
  grid-template-columns: minmax(0, 0.75fr) minmax(520px, 1.25fr);
  gap: 8vw;
  background: var(--blue);
  align-items: start;
}
.optional-call h2 {
  font-size: clamp(64px, 8vw, 120px);
  line-height: 0.78;
}
.optional-call-copy > p:not(.section-label) {
  font-size: clamp(18px, 1.5vw, 23px);
  line-height: 1.5;
}
.call-disclaimer {
  font-weight: 900;
  border-top: 2px solid var(--ink);
  padding-top: 24px;
  margin-top: 34px;
}
.booking-shell {
  background: var(--cream);
  border: 2px solid var(--ink);
  padding: clamp(24px, 3vw, 44px);
  box-shadow: 10px 10px 0 var(--red);
}
.booking-topline {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding-bottom: 18px;
  border-bottom: 2px solid var(--ink);
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.booking-flow {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin: 28px 0;
  border: 2px solid var(--ink);
}
.booking-flow span {
  display: grid;
  gap: 7px;
  padding: 24px 18px;
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}
.booking-flow span + span {
  border-left: 2px solid var(--ink);
}
.booking-flow b {
  font: 400 44px/0.8 Edition;
  color: var(--red);
}
.booking-connect {
  min-height: 220px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  text-align: center;
  background: var(--pink);
  padding: 35px;
  border: 2px solid var(--ink);
  margin-bottom: 28px;
}
.booking-connect p {
  font: 400 clamp(38px, 4vw, 62px)/0.85 Edition;
  text-transform: uppercase;
  margin: 0 0 18px;
}
.booking-connect small {
  max-width: 450px;
  font-size: 14px;
  line-height: 1.45;
}
.booking-shell .capsule-button {
  width: max-content;
  margin-left: auto;
}
@media (max-width: 900px) {
  .inquiry-routes,
  .optional-call {
    grid-template-columns: 1fr;
  }
  .inquiry-routes a + a {
    border-left: 0;
    border-top: 2px solid var(--ink);
  }
  .optional-call {
    gap: 48px;
  }
  .booking-flow {
    grid-template-columns: 1fr;
  }
  .booking-flow span + span {
    border-left: 0;
    border-top: 2px solid var(--ink);
  }
  .booking-topline {
    align-items: flex-start;
    flex-direction: column;
  }
  .booking-shell {
    box-shadow: 6px 6px 0 var(--red);
  }
}
.project-questionnaire textarea {
  min-height: 92px;
}
.project-questionnaire .call-choice {
  display: grid;
  grid-template-columns: 24px 1fr;
  align-items: start;
  gap: 12px;
  text-transform: none;
  letter-spacing: 0;
  font-size: 15px;
  line-height: 1.4;
}
.project-questionnaire .call-choice input {
  width: 20px;
  height: 20px;
  margin: 0;
  border: 2px solid var(--ink);
}
.booking-shell {
  position: relative;
}
.booking-lock {
  position: absolute;
  z-index: 4;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  text-align: center;
  padding: 40px;
  background: rgba(32, 33, 36, 0.94);
  color: var(--cream);
}
.booking-lock span {
  color: var(--pink);
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.12em;
}
.booking-lock strong {
  max-width: 560px;
  margin: 18px 0 26px;
  font: 400 clamp(38px, 5vw, 72px)/0.82 Edition;
  text-transform: uppercase;
}
.booking-lock a {
  border-bottom: 2px solid currentColor;
  padding-bottom: 5px;
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}
.booking-shell.is-unlocked .booking-lock {
  display: none;
}
.booking-action[aria-disabled="true"] {
  pointer-events: none;
  opacity: 0.45;
}
.optional-call h2 {
  font-size: clamp(56px, 5.3vw, 80px);
  line-height: 0.8;
}

/* Buzz & Banter reference: pinned client words, translated into the Cultish system. */
.client-words {
  position: relative;
  height: 270vh;
  background: var(--cream);
}
.client-words-stage {
  position: sticky;
  top: 0;
  height: 100vh;
  min-height: 680px;
  overflow: hidden;
  background: var(--butter);
  padding: clamp(86px, 8vw, 128px) var(--gutter);
}
.client-words-stage > .section-label {
  position: relative;
  z-index: 2;
}
.client-words-stage > h2 {
  position: absolute;
  z-index: 0;
  left: 50%;
  top: 50%;
  width: min(1040px, 82vw);
  transform: translate(-50%, -50%);
  font: 400 clamp(82px, 10vw, 154px)/0.76 Edition;
  text-align: center;
  text-transform: uppercase;
  color: var(--red);
}
.client-words-track {
  position: absolute;
  z-index: 1;
  left: 9vw;
  top: 50%;
  display: flex;
  align-items: center;
  gap: clamp(28px, 4vw, 70px);
  width: max-content;
  will-change: transform;
}
.client-word-card {
  flex: 0 0 clamp(340px, 29vw, 440px);
  min-height: clamp(340px, 33vw, 480px);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 48px;
  padding: clamp(30px, 3.5vw, 50px);
  border: 3px solid var(--ink);
  border-radius: 38px;
  box-shadow: 10px 10px 0 var(--ink);
  transform: translateY(-50%) rotate(-2deg);
}
.client-word-card:nth-child(even) {
  transform: translateY(-32%) rotate(2deg);
}
.client-word-card > p {
  margin: 0;
  font: 400 clamp(36px, 3.3vw, 52px)/0.95 Edition;
  text-transform: uppercase;
}
.client-word-meta {
  display: grid;
  gap: 4px;
  border-top: 2px solid currentColor;
  padding-top: 18px;
}
.client-word-card strong,
.client-word-card span {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.client-word-card span {
  opacity: 0.72;
}
.card-pink {
  background: var(--pink);
}
.card-cream {
  background: var(--cream);
}
.card-blue {
  background: var(--blue);
}
.card-butter {
  background: var(--butter);
}

/* A lighter, rounded footer with clear routes and an email-led Join the Cult panel. */
.joy-footer {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(330px, 0.75fr);
  grid-template-rows: auto auto auto;
  gap: clamp(65px, 8vw, 120px) clamp(50px, 7vw, 110px);
  min-height: 0;
  overflow: hidden !important;
  background: var(--blue);
  color: var(--ink);
  padding: clamp(72px, 8vw, 118px) var(--gutter) 0;
  border-radius: 72px 72px 0 0;
}
.footer-cloud-edge {
  display: none !important;
}
.joy-footer .footer-columns {
  grid-column: 1;
  grid-row: 1;
  grid-template-columns: repeat(2, minmax(150px, 1fr));
  gap: 44px 70px;
}
.joy-footer .footer-columns > div {
  gap: 10px;
}
.joy-footer .footer-columns p {
  margin: 0 0 8px;
  opacity: 1;
  color: var(--red);
  font: 400 clamp(30px, 3vw, 44px)/0.9 Edition;
  text-transform: uppercase;
}
.joy-footer .footer-columns a {
  font-size: 13px;
  line-height: 1.3;
  border-bottom: 1px solid transparent;
  padding-bottom: 2px;
}
.joy-footer .footer-columns a:hover {
  border-color: currentColor;
}
.joy-footer .footer-signup {
  grid-column: 2;
  grid-row: 1;
  align-self: start;
  display: grid;
  grid-template-columns: 1fr;
  width: 100%;
  margin: 0;
  padding: clamp(28px, 3vw, 42px);
  transform: none;
  background: var(--pink);
  border: 3px solid var(--ink);
  border-radius: 34px;
  box-shadow: 10px 10px 0 var(--red);
}
.footer-signup-copy {
  display: grid;
  gap: 14px;
  margin-bottom: 26px;
  text-align: left;
}
.footer-signup-copy p {
  margin: 0;
  color: var(--red);
  font: 400 clamp(46px, 5vw, 70px)/0.8 Edition;
  text-transform: uppercase;
}
.footer-signup-copy span {
  max-width: 440px;
  font-size: 15px;
  line-height: 1.45;
}
.joy-footer .footer-signup input {
  width: 100%;
  border: 2px solid var(--ink);
  border-radius: 999px;
  background: var(--cream);
  padding: 16px 20px;
  text-align: center;
}
.joy-footer .footer-signup input::placeholder {
  color: var(--ink);
  opacity: 0.62;
}
.joy-footer .footer-signup button {
  min-height: 54px;
  margin-top: 12px;
  border: 2px solid var(--ink);
  background: var(--red);
  color: var(--pink);
}
.joy-footer .signup-status {
  position: static;
  margin: 12px 0 0;
  text-align: left;
  line-height: 1.4;
}
.joy-footer .footer-display {
  grid-column: 1/-1;
  grid-row: 2;
  align-self: end;
  margin: 0 calc(var(--gutter) * -1) -1vw;
  color: var(--red);
  font-size: clamp(150px, 22vw, 350px);
  line-height: 0.57;
  letter-spacing: -0.035em;
  white-space: nowrap;
  overflow: hidden;
  text-align: center;
}
.joy-footer .footer-bottom {
  grid-column: 1/-1;
  grid-row: 3;
  margin: 0 calc(var(--gutter) * -1);
  padding: 18px var(--gutter);
  border: 0;
  background: var(--red);
  color: var(--pink);
  align-items: center;
}
.joy-footer .footer-bottom p {
  font-size: 10px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}

@media (max-width: 900px) {
  .client-words {
    height: auto;
  }
  .client-words-stage {
    position: relative;
    height: auto;
    min-height: 0;
    padding: 90px var(--gutter);
  }
  .client-words-stage > h2 {
    position: relative;
    left: auto;
    top: auto;
    width: auto;
    transform: none;
    text-align: left;
    font-size: clamp(64px, 18vw, 92px);
    margin: 28px 0 46px;
  }
  .client-words-track {
    position: relative;
    left: auto;
    top: auto;
    width: 100%;
    display: grid;
    gap: 18px;
    transform: none !important;
  }
  .client-word-card,
  .client-word-card:nth-child(even) {
    min-height: 300px;
    transform: none;
    flex-basis: auto;
    border-radius: 28px;
    box-shadow: 6px 6px 0 var(--ink);
  }
  .client-word-card > p {
    font-size: clamp(34px, 10vw, 48px);
  }
  .joy-footer {
    grid-template-columns: 1fr;
    grid-template-rows: auto auto auto auto;
    gap: 58px;
    border-radius: 42px 42px 0 0;
    padding-top: 70px;
  }
  .joy-footer .footer-columns {
    grid-column: 1;
    grid-row: 1;
    grid-template-columns: repeat(2, 1fr);
    gap: 38px 20px;
  }
  .joy-footer .footer-signup {
    grid-column: 1;
    grid-row: 2;
  }
  .joy-footer .footer-display {
    grid-column: 1;
    grid-row: 3;
    font-size: 30vw;
    line-height: 0.62;
    margin-bottom: -1vw;
  }
  .joy-footer .footer-bottom {
    grid-column: 1;
    grid-row: 4;
    align-items: flex-start;
  }
}

@media (prefers-reduced-motion: reduce) {
  .client-words-track {
    transform: none !important;
  }
}

/* Services — proof-led sales page with a light editorial base. */
.services-page {
  background: var(--cream);
}
.services-page main {
  overflow: clip;
}
.service-hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(0, 0.86fr) minmax(520px, 1.14fr);
  align-items: center;
  gap: 5vw;
  padding: 170px var(--gutter) 92px;
  background: var(--cream);
}
.service-hero-copy {
  position: relative;
  z-index: 4;
  max-width: 720px;
}
.service-hero h1 {
  font-size: clamp(86px, 10vw, 158px);
  line-height: 0.74;
  max-width: 830px;
}
.service-hero-copy > p:not(.section-label) {
  max-width: 650px;
  margin: 30px 0;
  font-size: clamp(19px, 1.55vw, 25px);
  line-height: 1.42;
}
.service-hero-image {
  display: block;
  justify-self: center;
  align-self: center;
  width: auto;
  max-width: 100%;
  height: min(72svh, 760px);
  object-fit: contain;
}
.service-sticker,
.package-sticker {
  position: absolute;
  z-index: 5;
  display: grid;
  place-items: center;
  text-align: center;
  background: var(--butter);
  color: var(--ink);
  border: 2px solid var(--ink);
  font: 400 23px/0.83 Edition;
  text-transform: uppercase;
  box-shadow: 5px 5px 0 var(--ink);
}
.sticker-chosen {
  right: 1%;
  top: 2%;
  width: 128px;
  height: 128px;
  border-radius: 50%;
  transform: rotate(8deg);
}
.sticker-no-beige {
  left: 0;
  bottom: 5%;
  width: 116px;
  height: 86px;
  transform: rotate(-8deg);
  background: var(--blue);
}
.service-proof-marquee {
  overflow: hidden;
  border-block: 2px solid var(--ink);
  background: var(--pink);
  color: var(--red);
}
.service-marquee-track {
  display: flex;
  width: max-content;
  animation: service-marquee 32s linear infinite;
  will-change: transform;
}
.service-marquee-group {
  display: flex;
  flex: none;
  align-items: center;
  gap: 30px;
  padding: 16px 15px;
  font: 400 clamp(27px, 3vw, 44px)/1 Edition;
  text-transform: uppercase;
  white-space: nowrap;
}
.service-marquee-group i {
  font-family: Arial, sans-serif;
  font-size: 0.65em;
  font-style: normal;
}
.service-proof-marquee:hover .service-marquee-track,
.service-proof-marquee:focus-within .service-marquee-track {
  animation-play-state: paused;
}
@keyframes service-marquee {
  to {
    transform: translate3d(-50%, 0, 0);
  }
}
.service-house-rule {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(420px, 1.15fr);
  gap: 8vw;
  background: var(--cream);
}
.service-house-rule h2,
.service-results-heading h2,
.service-offers-intro h2,
.service-ai h2,
.service-extras h2,
.service-retainer h2,
.service-testimonials h2,
.service-final-cta h2 {
  font-size: clamp(64px, 8vw, 124px);
  line-height: 0.79;
}
.service-rule-copy {
  align-self: end;
  font-size: clamp(18px, 1.45vw, 23px);
  line-height: 1.5;
}
.service-rule-copy strong {
  display: block;
  margin-top: 34px;
  padding: 22px;
  border: 2px solid var(--ink);
  background: var(--blue);
  font-size: clamp(18px, 1.5vw, 24px);
  line-height: 1.3;
  transform: rotate(-1deg);
}
.service-results {
  position: relative;
  height: auto;
  background: var(--cream);
  border-top: 2px solid var(--ink);
}
.service-results::before {
  content: "";
  display: block;
  height: 44px;
  border-bottom: 2px solid var(--ink);
  background-color: var(--pink);
  background-image:
    linear-gradient(45deg, var(--red) 25%, transparent 25%),
    linear-gradient(-45deg, var(--red) 25%, transparent 25%),
    linear-gradient(45deg, transparent 75%, var(--red) 75%),
    linear-gradient(-45deg, transparent 75%, var(--red) 75%);
  background-position:
    0 0,
    0 20px,
    20px -20px,
    -20px 0;
  background-size: 40px 40px;
}
.service-results-stage {
  position: relative;
  top: auto;
  height: auto;
  min-height: 0;
  overflow: visible;
  display: block;
  padding: clamp(78px, 8vw, 122px) var(--gutter) clamp(110px, 10vw, 158px);
  background: var(--cream);
}
.service-results-heading {
  position: relative;
  z-index: 1;
  width: min(1120px, 100%);
  text-align: left;
}
.service-results-heading h2 {
  max-width: 1040px;
  font-size: clamp(66px, 7.2vw, 108px);
  line-height: 0.79;
}
.service-results-heading > p:last-child {
  max-width: 650px;
  margin: 24px 0 0;
  font-size: 18px;
  line-height: 1.4;
}
.service-result-cards {
  position: relative;
  inset: auto;
  z-index: 2;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(20px, 2.2vw, 34px);
  max-width: 1320px;
  margin: clamp(62px, 6vw, 90px) auto 0;
  pointer-events: auto;
}
.service-result-card {
  position: relative;
  inset: auto;
  width: auto;
  min-height: 310px;
  padding: 28px 26px;
  border: 2px solid var(--ink);
  border-radius: 28px;
  box-shadow: 7px 7px 0 var(--ink);
  opacity: 1;
  transform: none;
  transition: transform 0.35s ease;
}
.service-result-card:hover {
  transform: translateY(-7px) rotate(0deg) !important;
}
.service-result-card span {
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  background: var(--cream);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.1em;
}
.service-result-card h3 {
  margin: 52px 0 15px;
  font-size: clamp(34px, 2.7vw, 46px);
  line-height: 0.88;
}
.service-result-card p {
  margin: 0;
  font-size: 15px;
  line-height: 1.4;
}
.result-card-one {
  background: var(--pink);
  transform: rotate(-1.2deg);
}
.result-card-two {
  background: var(--butter);
  transform: translateY(18px) rotate(0.8deg);
}
.result-card-three {
  background: var(--blue);
  transform: rotate(-0.6deg);
}
.result-card-four {
  background: var(--red);
  color: var(--pink);
  transform: translateY(18px) rotate(1deg);
}
.result-card-four span {
  color: var(--ink);
}
.service-offers {
  background: var(--cream);
  padding-bottom: 120px;
}
.service-offers-intro {
  max-width: 1250px;
}
.service-offers-intro > p:last-child {
  max-width: 680px;
  font-size: clamp(18px, 1.5vw, 23px);
  line-height: 1.45;
}
.service-package {
  position: sticky;
  top: 92px;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(430px, 0.95fr);
  min-height: calc(100vh - 92px);
  margin: 0 var(--gutter) 38px;
  overflow: hidden;
  border: 2px solid var(--ink);
  border-radius: 42px;
  box-shadow: 0 -8px 25px rgba(32, 33, 36, 0.12);
}
.service-package:nth-of-type(2) {
  top: 108px;
}
.service-package:nth-of-type(3) {
  top: 124px;
}
.service-package:nth-of-type(4) {
  top: 140px;
}
.service-package-details {
  padding: clamp(40px, 5vw, 76px);
  display: flex;
  flex-direction: column;
  align-items: flex-start;
}
.service-package-topline {
  width: 100%;
  display: flex;
  justify-content: space-between;
  padding-bottom: 16px;
  margin-bottom: 36px;
  border-bottom: 2px solid currentColor;
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.service-package h3 {
  font-size: clamp(60px, 6.5vw, 104px);
  line-height: 0.77;
  max-width: 880px;
}
.service-package-lead {
  max-width: 680px;
  font-size: clamp(17px, 1.35vw, 21px);
  line-height: 1.45;
}
.service-price {
  display: flex;
  align-items: baseline;
  gap: 14px;
  margin: 24px 0 30px;
  font: 400 clamp(66px, 7vw, 112px)/0.8 Edition;
  text-transform: uppercase;
}
.service-price span {
  font:
    900 10px/1.2 Arial,
    sans-serif;
  letter-spacing: 0.1em;
}
.service-includes {
  width: 100%;
  margin-bottom: 28px;
}
.service-includes h4 {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}
.service-includes ul,
.service-retainer-details ul {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0 28px;
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid currentColor;
}
.service-includes li,
.service-retainer-details li {
  padding: 12px 0;
  border-bottom: 1px solid currentColor;
  font-size: 14px;
  line-height: 1.35;
}
.service-package-note {
  max-width: 720px;
  padding: 16px;
  border: 1px solid currentColor;
  font-size: 13px;
  line-height: 1.45;
}
.service-package-visual {
  position: relative;
  min-height: 640px;
  overflow: hidden;
  border-left: 2px solid var(--ink);
  background: var(--ink);
}
.service-package-visual img {
  height: 100%;
  object-fit: cover;
  transition: transform 0.8s cubic-bezier(0.2, 0.75, 0.2, 1);
}
.service-package:hover .service-package-visual img {
  transform: scale(1.025);
}
.package-sticker {
  right: 28px;
  top: 28px;
  width: 140px;
  height: 110px;
  transform: rotate(7deg);
  background: var(--butter);
}
.package-takeover {
  z-index: 1;
  background: var(--pink);
}
.package-full {
  z-index: 2;
  background: var(--blue);
}
.package-website {
  z-index: 3;
  background: var(--cream);
}
.package-brand {
  z-index: 4;
  background: var(--butter);
}
.service-ai {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(390px, 0.7fr);
  gap: 8vw;
  background: var(--red);
  color: var(--pink);
}
.service-ai-copy {
  align-self: end;
  font-size: clamp(18px, 1.45vw, 23px);
  line-height: 1.5;
}
.service-ai-copy ul {
  padding: 0;
  list-style: none;
  border-top: 1px solid currentColor;
}
.service-ai-copy li {
  padding: 13px 0;
  border-bottom: 1px solid currentColor;
}
.service-ai .capsule-button {
  background: var(--pink);
  color: var(--red);
}
.service-extras {
  background: var(--cream);
}
.service-extras-heading {
  display: grid;
  grid-template-columns: 1fr minmax(320px, 0.55fr);
  gap: 20px 6vw;
  align-items: end;
  margin-bottom: 54px;
}
.service-extras-heading .section-label,
.service-extras-heading h2 {
  grid-column: 1;
}
.service-extras-heading > p:last-child {
  grid-column: 2;
  grid-row: 2;
  font-size: 18px;
  line-height: 1.45;
}
.service-extras-list {
  border-top: 2px solid var(--ink);
  margin-bottom: 34px;
}
.service-extras-list article {
  display: grid;
  grid-template-columns: minmax(240px, 0.7fr) 1fr auto;
  gap: 28px;
  align-items: center;
  padding: 22px 0;
  border-bottom: 2px solid var(--ink);
}
.service-extras-list h3 {
  font-size: clamp(34px, 3.2vw, 50px);
  line-height: 0.86;
}
.service-extras-list p {
  font-size: 15px;
  line-height: 1.4;
}
.service-extras-list strong {
  font: 400 clamp(32px, 3vw, 46px)/1 Edition;
  text-transform: uppercase;
}
.service-retainer {
  background: var(--blue);
}
.service-retainer-card {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 7vw;
  padding: clamp(38px, 5vw, 72px);
  border: 3px solid var(--ink);
  background: var(--cream);
  box-shadow: 12px 12px 0 var(--red);
  transform: rotate(-0.7deg);
}
.service-retainer-card > div:first-child > p:last-child {
  max-width: 650px;
  font-size: clamp(18px, 1.4vw, 22px);
  line-height: 1.5;
}
.service-retainer-details {
  align-self: end;
}
.service-retainer-details .service-price {
  flex-wrap: wrap;
}
.service-testimonials {
  background: var(--cream);
}
.service-testimonials-stage {
  background: var(--pink);
}
.service-testimonials-stage > h2 {
  max-width: 1000px;
}
.service-testimonial-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 64px;
}
.service-testimonial-cards blockquote {
  margin: 0;
  min-height: 360px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 34px;
  border: 2px solid var(--ink);
  border-radius: 32px;
  background: var(--cream);
  box-shadow: 7px 7px 0 var(--ink);
  transform: rotate(-2deg);
}
.service-testimonial-cards blockquote:nth-child(2) {
  background: var(--blue);
  transform: translateY(34px) rotate(2deg);
}
.service-testimonial-cards blockquote:nth-child(3) {
  background: var(--butter);
  transform: rotate(-1deg);
}
.service-testimonial-cards blockquote p {
  font: 400 clamp(30px, 2.7vw, 43px)/1 Edition;
  text-transform: uppercase;
}
.service-testimonial-cards cite {
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.07em;
  font-style: normal;
}
.service-final-cta {
  background: var(--ink);
  color: var(--cream);
}
.service-final-cta > p:not(.section-label) {
  max-width: 760px;
  font-size: clamp(18px, 1.5vw, 24px);
  line-height: 1.45;
}

@media (max-width: 1000px) {
  .service-hero {
    grid-template-columns: 1fr;
    padding-top: 150px;
  }
  .service-hero-image {
    width: 100%;
    height: auto;
    max-height: 760px;
    margin-top: 30px;
  }
  .service-house-rule,
  .service-ai {
    grid-template-columns: 1fr;
  }
  .service-results {
    height: auto;
  }
  .service-results-stage {
    position: relative;
    height: auto;
    min-height: 0;
    display: block;
  }
  .service-results-heading {
    width: 100%;
    text-align: left;
  }
  .service-result-cards {
    position: relative;
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
    margin-top: 50px;
  }
  .service-result-card,
  .result-card-one,
  .result-card-two,
  .result-card-three,
  .result-card-four {
    position: relative;
    inset: auto;
    width: auto;
    min-height: 260px;
    opacity: 1;
    transform: none !important;
  }
  .service-package,
  .service-package:nth-of-type(2),
  .service-package:nth-of-type(3),
  .service-package:nth-of-type(4) {
    position: relative;
    top: auto;
    grid-template-columns: 1fr;
    min-height: 0;
    margin-bottom: 26px;
    border-radius: 32px;
  }
  .service-package-visual {
    min-height: 72vw;
    border-left: 0;
    border-top: 2px solid var(--ink);
  }
  .service-extras-heading {
    grid-template-columns: 1fr;
  }
  .service-extras-heading .section-label,
  .service-extras-heading h2,
  .service-extras-heading > p:last-child {
    grid-column: auto;
    grid-row: auto;
  }
  .service-retainer-card {
    grid-template-columns: 1fr;
  }
  .service-testimonial-cards {
    grid-template-columns: 1fr;
  }
  .service-testimonial-cards blockquote,
  .service-testimonial-cards blockquote:nth-child(2),
  .service-testimonial-cards blockquote:nth-child(3) {
    min-height: 280px;
    transform: none;
  }
}
@media (max-width: 650px) {
  .service-hero {
    padding-top: 135px;
  }
  .service-hero h1 {
    font-size: 20vw;
  }
  .service-hero-image {
    margin-top: 24px;
  }
  .service-result-cards {
    grid-template-columns: 1fr;
  }
  .service-package {
    margin-inline: 12px;
  }
  .service-package-details {
    padding: 32px 24px;
  }
  .service-package h3 {
    font-size: 16vw;
  }
  .service-price {
    font-size: 18vw;
  }
  .service-includes ul,
  .service-retainer-details ul {
    grid-template-columns: 1fr;
  }
  .service-package-visual {
    min-height: 100vw;
  }
  .service-extras-list article {
    grid-template-columns: 1fr;
    gap: 4px;
  }
  .service-extras-list p {
    margin: 4px 0 10px;
  }
  .service-retainer-card {
    padding: 28px 22px;
    transform: none;
    box-shadow: 6px 6px 0 var(--red);
  }
}

/* Cleaner sitewide finish: retain structure and borders without lifted boxes. */
body *,
body *::before,
body *::after {
  box-shadow: none !important;
}

.launch-deal-sticker,
.zoomies-laptop,
.case-laptop,
.case-static-laptop {
  filter: none !important;
}

body :focus-visible {
  outline: 3px solid var(--red);
  outline-offset: 3px;
}

/* Responsive stability pass: keep the homepage mark/headline gap intentional and remove framed proof labels. */
main {
  overflow-x: clip;
}
.hero {
  display: grid;
  grid-template-rows: auto auto;
  align-content: end;
  gap: clamp(44px, 6.5vw, 92px);
  padding-top: clamp(148px, 15vw, 230px);
}
.hero-logo-stage {
  position: relative;
  left: auto;
  right: auto;
  top: auto !important;
  width: 100%;
  height: clamp(104px, 18vw, 230px);
  align-self: end;
}
.hero-content {
  align-self: start;
}
.website-proof-strip figure {
  border: 0;
}
.website-proof-strip figcaption {
  display: none;
}
.website-proof-strip a:focus-visible {
  outline: 0;
}
.website-proof-strip a:focus-visible figure {
  box-shadow: 0 0 0 4px var(--red);
}

@media (max-width: 900px) {
  .hero {
    min-height: 100svh;
    gap: clamp(38px, 7vw, 58px);
    padding-top: clamp(122px, 23vw, 172px);
    padding-bottom: clamp(46px, 12vw, 76px);
  }
  .hero-logo-stage {
    height: clamp(82px, 21vw, 132px);
  }
  .hero h1 {
    max-width: 9.2em;
  }
  .website-week-copy {
    padding-top: clamp(76px, 14vw, 112px);
  }
  .swirl-scroll {
    height: auto;
  }
  .swirl-stage {
    position: relative;
    min-height: 0;
    height: auto;
    display: block;
    padding: clamp(76px, 12vw, 104px) var(--gutter);
  }
  .swirl-path,
  .swirl-reveal {
    display: none;
  }
  .swirl-mobile-board {
    display: grid;
    gap: 18px;
    max-width: 720px;
    margin: 0 auto;
  }
  .swirl-mobile-board p {
    margin: 0;
    font-family: Edition, sans-serif;
    font-size: 84px;
    line-height: 0.78;
    color: var(--red);
    text-transform: uppercase;
  }
  .swirl-mobile-board p:nth-child(2) {
    justify-self: end;
    max-width: 8.2em;
    color: var(--ink);
    text-align: right;
    transform: rotate(-2deg);
  }
}

@media (max-width: 760px) {
  :root {
    --gutter: clamp(16px, 5vw, 24px);
  }
  .site-header.with-marquee {
    top: 40px;
  }
  .micro-marquee {
    height: 40px;
  }
  .mobile-menu {
    inset: 112px 0 auto;
    font-size: clamp(34px, 11vw, 48px);
  }
  .section-pad {
    padding-top: clamp(72px, 18vw, 96px);
    padding-bottom: clamp(72px, 18vw, 96px);
  }
  .hero p,
  .worlds-copy,
  .services-intro > p:last-child,
  .positioning-copy,
  .final-cta > p:not(.section-label) {
    font-size: 17px;
    line-height: 1.45;
  }
  .website-week-copy h2,
  .promise-heading h2,
  .positioning h2,
  .page-hero h1,
  .offer-hero h1,
  .inquiry-intro h1,
  .evidence-intro h1 {
    font-size: clamp(58px, 16vw, 88px);
    line-height: 0.78;
  }
  .website-proof-strip {
    gap: 12px;
    padding-bottom: 76px;
  }
  .website-proof-strip > a {
    flex-basis: 86vw;
  }
  .website-week-facts span {
    padding: 15px 16px;
  }
  .services,
  .worlds,
  .promise-heading,
  .promise-grid,
  .studio,
  .inner-copy,
  .offer-detail,
  .project-story,
  .inquiry,
  .optional-call,
  .service-house-rule,
  .service-ai,
  .service-retainer-card {
    grid-template-columns: 1fr;
  }
  .service-list > a {
    grid-template-columns: 32px minmax(0, 1fr) 28px;
    gap: 12px;
  }
  .service-list p {
    grid-column: 2/-1;
  }
  .promise-grid {
    gap: 20px;
  }
  .promise-grid article + article {
    border-left: 2px solid var(--ink);
  }
  .positioning-mark {
    font-size: 110vw;
    right: -32vw;
    top: -12vw;
  }
  .studio-image {
    min-height: 110vw;
  }
  .big-cta {
    gap: 18px;
    font-size: clamp(44px, 13vw, 70px);
    line-height: 0.82;
  }
  .big-cta span {
    flex: none;
  }
  .footer-instagram .instagram-grid,
  .fit-grid,
  .service-testimonial-cards,
  .evidence-grid {
    grid-template-columns: 1fr;
  }
  .footer-instagram .instagram-grid img {
    height: auto;
    aspect-ratio: 1/1;
    object-fit: cover;
  }
  .joy-footer .footer-columns {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 520px) {
  .site-header {
    height: 68px;
  }
  .header-logo img {
    max-width: 132px;
  }
  .hero {
    gap: 30px;
    padding-top: 118px;
  }
  .hero-logo-stage {
    height: 21vw;
    min-height: 74px;
  }
  .hero h1 {
    font-size: clamp(48px, 15.8vw, 72px);
    line-height: 0.82;
  }
  .capsule-button,
  .nav-cta,
  .fixed-cta,
  .inline-cta {
    max-width: 100%;
    white-space: normal;
  }
  .website-week-facts b {
    font-size: 40px;
  }
  .client-word-card {
    min-height: 260px;
    padding: 26px 22px;
  }
  .client-word-card > p {
    font-size: clamp(30px, 9vw, 40px);
  }
  .joy-footer .footer-columns {
    grid-template-columns: 1fr;
  }
  .joy-footer .footer-signup {
    padding: 26px 20px;
  }
  .swirl-mobile-board p {
    font-size: 56px;
  }
}

@media (min-width: 521px) and (max-width: 600px) {
  .swirl-mobile-board p {
    font-size: 76px;
  }
}

/* Free brand diagnostic — a useful micro-commitment, not an email trap. */
.quiz-page {
  background: #fff;
}
.quiz-page .site-header {
  background: var(--ink);
  color: var(--butter);
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}
.quiz-hero {
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(560px, 1.18fr);
  gap: clamp(55px, 7vw, 120px);
  align-items: center;
  padding: clamp(165px, 15vw, 220px) var(--gutter) clamp(90px, 8vw, 125px);
  background: #fff;
}
.quiz-intro {
  max-width: 680px;
}
.quiz-intro > .section-label {
  color: var(--red);
}
.quiz-intro h1 {
  margin: 18px 0 32px;
  font-size: clamp(72px, 7.3vw, 112px);
  line-height: 0.78;
  letter-spacing: -0.012em;
}
.quiz-intro > p:not(.section-label):not(.quiz-signature) {
  max-width: 610px;
  font-size: clamp(18px, 1.55vw, 24px);
  line-height: 1.48;
}
.quiz-intro ul {
  display: grid;
  gap: 0;
  margin: 38px 0 0;
  padding: 0;
  list-style: none;
  border-top: 1.5px solid var(--ink);
}
.quiz-intro li {
  position: relative;
  padding: 15px 0 15px 30px;
  border-bottom: 1.5px solid var(--ink);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.07em;
}
.quiz-intro li::before {
  content: "\2192";
  position: absolute;
  left: 2px;
  color: var(--red);
}
.quiz-signature {
  margin: 48px 0 0;
  font:
    400 clamp(46px, 4.8vw, 74px)/0.82 BonAppetit,
    cursive;
  color: var(--red);
  transform: rotate(-1.5deg);
}
.quiz-card {
  position: relative;
  min-height: 690px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(40px, 5vw, 72px);
  overflow: hidden;
  scroll-margin-top: 150px;
  border: 2px solid var(--ink);
  border-radius: 34px;
  background: var(--pink);
  box-shadow: 12px 12px 0 var(--blue);
}
.quiz-card::after {
  content: "";
  position: absolute;
  right: -58px;
  bottom: -70px;
  width: 190px;
  height: 190px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  background: var(--butter);
  pointer-events: none;
}
.quiz-start,
.quiz-form,
.quiz-result {
  position: relative;
  z-index: 1;
}
.quiz-card-number {
  position: absolute;
  right: 0;
  top: -10px;
  display: grid;
  place-items: center;
  width: 62px;
  height: 62px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  background: #fff;
  font: 400 30px/1 Edition;
}
.quiz-start .section-label {
  color: var(--red);
}
.quiz-start h2,
.quiz-result h2 {
  max-width: 780px;
  margin: 20px 0 28px;
  font-size: clamp(64px, 6.3vw, 100px);
  line-height: 0.78;
}
.quiz-start > p:not(.section-label) {
  max-width: 690px;
  margin: 0 0 38px;
  font-size: clamp(17px, 1.4vw, 21px);
  line-height: 1.52;
}
.quiz-primary,
.quiz-next {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
  min-height: 58px;
  padding: 10px 10px 10px 23px;
  border: 2px solid var(--ink);
  border-radius: 999px;
  background: var(--ink);
  color: #fff;
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  cursor: pointer;
}
.quiz-primary span,
.quiz-next span {
  display: grid;
  place-items: center;
  width: 38px;
  height: 38px;
  border: 1.5px solid currentColor;
  border-radius: 50%;
  font-size: 18px;
}
.quiz-primary:hover,
.quiz-next:hover {
  background: var(--red);
  color: var(--pink);
}
.quiz-primary:focus-visible,
.quiz-next:focus-visible,
.quiz-back:focus-visible,
.quiz-restart:focus-visible,
.quiz-option:has(input:focus-visible) {
  outline: 4px solid #fff;
  outline-offset: 4px;
}
.quiz-progress {
  margin-bottom: 40px;
}
.quiz-progress > div {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  margin-bottom: 12px;
  font-size: 10px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}
.quiz-progress-track {
  display: block;
  height: 10px;
  overflow: hidden;
  border: 1.5px solid var(--ink);
  border-radius: 999px;
  background: #fff;
}
.quiz-progress-track i {
  display: block;
  width: 0;
  height: 100%;
  background: var(--red);
  transition: width 0.3s ease;
}
.quiz-question fieldset {
  margin: 0;
  padding: 0;
  border: 0;
}
.quiz-question legend {
  max-width: 760px;
  padding: 0;
  font: 400 clamp(45px, 4.2vw, 66px)/0.86 Edition;
  text-transform: uppercase;
}
.quiz-question fieldset > p {
  max-width: 650px;
  margin: 18px 0 28px;
  font-size: 15px;
  line-height: 1.45;
}
.quiz-options {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
.quiz-option {
  position: relative;
  display: block;
  min-height: 105px;
  border: 2px solid var(--ink);
  border-radius: 20px;
  background: #fff;
  cursor: pointer;
  transition:
    transform 0.18s,
    background-color 0.18s,
    color 0.18s;
}
.quiz-option:hover {
  transform: translateY(-2px);
}
.quiz-option.is-selected {
  background: var(--red);
  color: var(--pink);
}
.quiz-option input {
  position: absolute;
  opacity: 0;
  pointer-events: none;
}
.quiz-option > span {
  display: grid;
  grid-template-columns: 34px 1fr;
  gap: 12px;
  align-items: start;
  height: 100%;
  padding: 20px;
  font-size: 14px;
  font-weight: 700;
  line-height: 1.35;
}
.quiz-option b {
  display: grid;
  place-items: center;
  width: 30px;
  height: 30px;
  border: 1.5px solid currentColor;
  border-radius: 50%;
  font-size: 10px;
}
.quiz-controls {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  margin-top: 32px;
}
.quiz-back,
.quiz-restart {
  padding: 12px 0;
  border: 0;
  border-bottom: 2px solid currentColor;
  background: transparent;
  color: inherit;
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.07em;
  cursor: pointer;
}
.quiz-next:disabled {
  opacity: 0.42;
  cursor: not-allowed;
}
.quiz-result {
  padding-right: clamp(0px, 4vw, 80px);
}
.quiz-result > .section-label {
  color: var(--red);
}
.quiz-result-sticker {
  position: absolute;
  right: -8px;
  top: -24px;
  display: grid;
  place-items: center;
  width: 126px;
  height: 126px;
  padding: 20px;
  text-align: center;
  background: var(--butter);
  color: var(--ink);
  font:
    400 30px/0.72 BonAppetit,
    cursive;
  transform: rotate(8deg);
  clip-path: polygon(
    50% 0,
    61% 14%,
    77% 5%,
    84% 22%,
    100% 28%,
    88% 47%,
    100% 65%,
    79% 71%,
    77% 93%,
    58% 82%,
    46% 100%,
    36% 80%,
    16% 91%,
    17% 68%,
    0 59%,
    14% 43%,
    3% 24%,
    23% 20%,
    30% 2%
  );
}
.quiz-result h2 {
  max-width: 710px;
  font-size: clamp(52px, 5vw, 76px);
}
.quiz-result-lead {
  max-width: 720px;
  font-size: clamp(17px, 1.4vw, 21px);
  line-height: 1.48;
}
.quiz-result-recommendation {
  display: grid;
  gap: 7px;
  margin: 30px 0 18px;
  padding: 20px 22px;
  border: 2px solid var(--ink);
  border-radius: 18px;
  background: #fff;
}
.quiz-result-recommendation span {
  font-size: 9px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.11em;
  color: var(--red);
}
.quiz-result-recommendation strong {
  font: 400 clamp(34px, 3.4vw, 52px)/0.85 Edition;
  text-transform: uppercase;
}
.quiz-result ul {
  display: grid;
  gap: 10px;
  margin: 0 0 30px;
  padding: 0;
  list-style: none;
}
.quiz-result li {
  position: relative;
  padding-left: 26px;
  font-size: 14px;
  font-weight: 700;
  line-height: 1.35;
}
.quiz-result li::before {
  content: "\2713";
  position: absolute;
  left: 0;
  color: var(--red);
  font-weight: 900;
}
.quiz-result-buttons {
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}
.quiz-result-note {
  max-width: 650px;
  margin: 26px 0 0;
  font-size: 11px;
  line-height: 1.5;
  opacity: 0.72;
}
.quiz-aftercare {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 0.42fr);
  gap: 25px 8vw;
  align-items: end;
  border-top: 2px solid var(--ink);
  background: var(--blue);
}
.quiz-aftercare .section-label {
  grid-column: 1/-1;
  color: var(--red);
}
.quiz-aftercare h2 {
  font-size: clamp(64px, 8vw, 118px);
  line-height: 0.78;
}
.quiz-aftercare > p:not(.section-label) {
  max-width: 540px;
  margin: 0;
  font-size: clamp(18px, 1.55vw, 23px);
  line-height: 1.48;
}
.quiz-aftercare .capsule-button {
  grid-column: 2;
  width: max-content;
  margin-top: 16px;
}

@media (max-width: 1050px) {
  .quiz-hero {
    grid-template-columns: 1fr;
    padding-top: 170px;
  }
  .quiz-intro {
    max-width: 850px;
  }
  .quiz-card {
    min-height: 650px;
  }
  .quiz-aftercare {
    grid-template-columns: 1fr;
  }
  .quiz-aftercare .section-label,
  .quiz-aftercare .capsule-button {
    grid-column: auto;
  }
}
@media (max-width: 680px) {
  .quiz-hero {
    gap: 65px;
    padding: 145px 20px 82px;
  }
  .quiz-intro h1 {
    font-size: 17.5vw;
  }
  .quiz-intro > p:not(.section-label):not(.quiz-signature) {
    font-size: 17px;
  }
  .quiz-signature {
    font-size: 14vw;
  }
  .quiz-card {
    min-height: 620px;
    padding: 34px 20px;
    scroll-margin-top: 116px;
    border-radius: 24px;
    box-shadow: 7px 7px 0 var(--blue);
  }
  .quiz-card-number {
    position: static;
    width: 48px;
    height: 48px;
    margin: 0 0 28px auto;
    font-size: 23px;
  }
  .quiz-start h2 {
    font-size: 15vw;
  }
  .quiz-question legend {
    font-size: 12vw;
  }
  .quiz-options {
    grid-template-columns: 1fr;
  }
  .quiz-option {
    min-height: 88px;
  }
  .quiz-controls {
    align-items: flex-end;
  }
  .quiz-next {
    gap: 14px;
    padding-left: 18px;
  }
  .quiz-result {
    margin-inline: 20px;
    padding-right: 0;
  }
  .quiz-result-sticker {
    position: relative;
    right: auto;
    top: auto;
    width: 100px;
    height: 100px;
    margin: 0 0 22px auto;
    font-size: 25px;
  }
  .quiz-result h2 {
    font-size: 12.5vw;
  }
  .quiz-result-buttons {
    align-items: flex-start;
    flex-direction: column;
  }
  .quiz-aftercare {
    padding: 76px 20px 105px;
  }
  .quiz-aftercare h2 {
    font-size: 16vw;
  }
}
@media (prefers-reduced-motion: reduce) {
  .quiz-progress-track i,
  .quiz-option {
    transition: none;
  }
}

/* Buzz-inspired service deck: one calm sales system, translated into Cultish. */
.service-results-stage {
  background: var(--cream);
}
.service-deck-marquee {
  overflow: hidden;
  border-block: 2px solid var(--ink);
  background: var(--ink);
  color: var(--pink);
}
.service-deck-marquee > div {
  display: flex;
  align-items: center;
  gap: 28px;
  width: max-content;
  padding: 14px 0;
  font: 400 clamp(28px, 3vw, 46px)/1 Edition;
  text-transform: uppercase;
  white-space: nowrap;
  animation: service-deck-marquee 22s linear infinite;
}
.service-deck-marquee span,
.service-deck-marquee i {
  flex: none;
}
.service-deck-marquee i {
  font-family: Arial, sans-serif;
  font-size: 0.55em;
  font-style: normal;
  color: var(--butter);
}
@keyframes service-deck-marquee {
  to {
    transform: translateX(-50%);
  }
}
.service-offers {
  padding-bottom: 0;
  background: var(--cream);
}
.service-offers-intro {
  max-width: 1120px;
  margin: 0 auto;
  text-align: center;
}
.service-offers-intro h2 {
  max-width: 900px;
  margin-inline: auto;
  font-size: clamp(70px, 8vw, 118px);
}
.service-offers-intro > p:last-child {
  max-width: 720px;
  margin: 24px auto 0;
}
.service-package,
.service-package:nth-of-type(2),
.service-package:nth-of-type(3),
.service-package:nth-of-type(4) {
  width: min(1100px, calc(100% - 80px));
  min-height: 660px;
  margin: 0 auto 20vh;
  grid-template-columns: minmax(0, 1.18fr) minmax(360px, 0.82fr);
  overflow: hidden;
  border: 2px solid var(--ink);
  border-radius: 40px;
  background: var(--cream);
  box-shadow: 0 -12px 34px rgba(32, 33, 36, 0.08);
}
.service-package {
  top: 112px;
}
.service-package:nth-of-type(2) {
  top: 130px;
}
.service-package:nth-of-type(3) {
  top: 148px;
}
.service-package:nth-of-type(4) {
  top: 166px;
}
.service-package-details {
  padding: 0 clamp(34px, 4vw, 54px) clamp(38px, 4vw, 54px);
}
.service-package-tab {
  width: calc(100% + (clamp(34px, 4vw, 54px) * 2));
  min-height: 68px;
  margin: 0 calc(clamp(34px, 4vw, 54px) * -1) 38px;
  padding: 18px clamp(34px, 4vw, 54px);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  border-bottom: 2px solid var(--ink);
  background: var(--pink);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}
.package-full .service-package-tab {
  background: var(--blue);
}
.package-website .service-package-tab {
  background: var(--red);
  color: var(--pink);
}
.package-brand .service-package-tab {
  background: var(--butter);
}
.service-package h3 {
  max-width: 680px;
  font-size: clamp(54px, 5.5vw, 78px);
  line-height: 0.82;
}
.service-package-lead {
  max-width: 620px;
  margin: 18px 0 26px;
  font-size: 17px;
  line-height: 1.45;
}
.service-package-body {
  width: 100%;
  display: grid;
  grid-template-columns: minmax(0, 1fr) 150px;
  gap: 32px;
  margin-bottom: 28px;
}
.service-includes {
  margin: 0;
}
.service-includes h4 {
  margin: 0 0 12px;
}
.service-includes ul {
  display: block;
  margin: 0;
  padding-left: 18px;
  border: 0;
  list-style: disc;
}
.service-includes li {
  padding: 2px 0;
  border: 0;
  font-size: 13px;
  line-height: 1.35;
}
.service-package-meta {
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.service-package-meta p {
  margin: 0;
  font-size: 16px;
  line-height: 1.2;
}
.service-package-meta span {
  display: block;
  margin-bottom: 8px;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}
.service-package-note {
  margin: -8px 0 24px;
}
.service-package-visual {
  min-height: 100%;
  border-left: 2px solid var(--ink);
  background: var(--cream);
}
.service-package-visual img {
  object-position: center;
}
.package-sticker {
  width: 112px;
  height: 88px;
  font-size: 19px;
}
.package-takeover,
.package-full,
.package-website,
.package-brand {
  background: var(--cream);
}
.service-package-visual {
  display: flex;
  isolation: isolate;
}
.package-takeover .service-package-visual {
  background: var(--pink);
}
.package-full .service-package-visual {
  background: var(--blue);
}
.package-website .service-package-visual {
  background: var(--red);
  color: var(--pink);
}
.package-brand .service-package-visual {
  background: var(--butter);
}
.package-outcome {
  position: relative;
  z-index: 1;
  display: flex;
  flex: 1;
  flex-direction: column;
  align-items: flex-start;
  padding: clamp(38px, 4vw, 58px);
}
.package-outcome .section-label {
  margin: 0;
}
.package-outcome h4 {
  max-width: 520px;
  margin: clamp(92px, 9vw, 128px) 0 30px;
  font: 400 clamp(54px, 5vw, 74px)/0.82 Edition;
  text-transform: uppercase;
}
.package-outcome ul {
  width: 100%;
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 2px solid currentColor;
}
.package-outcome li {
  position: relative;
  padding: 13px 10px 13px 30px;
  border-bottom: 1px solid currentColor;
  font-size: 15px;
  font-weight: 800;
  line-height: 1.3;
}
.package-outcome li::before {
  content: "→";
  position: absolute;
  left: 2px;
  top: 12px;
  font-family: Arial, sans-serif;
}
.package-bonus-copy {
  margin: auto 0 0;
  padding-top: 28px;
  font-size: 14px;
  line-height: 1.45;
}
.package-bonus-copy strong {
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.launch-deal-sticker {
  right: 24px;
  top: 22px;
  width: 146px;
  height: 146px;
  padding: 23px;
  background: var(--blue);
  color: var(--ink);
  border: 0;
  clip-path: polygon(
    50% 0,
    60% 11%,
    74% 4%,
    81% 18%,
    97% 21%,
    91% 38%,
    100% 50%,
    90% 62%,
    97% 79%,
    80% 82%,
    73% 97%,
    59% 89%,
    48% 100%,
    38% 88%,
    22% 96%,
    18% 79%,
    1% 74%,
    10% 58%,
    0 47%,
    12% 36%,
    4% 20%,
    22% 17%,
    29% 2%,
    42% 11%
  );
  filter: drop-shadow(6px 7px 0 var(--ink));
  box-shadow: none;
  transform: rotate(7deg);
  font:
    900 10px/1.05 Arial,
    sans-serif;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.launch-deal-sticker strong {
  display: inline-block;
  margin: 4px 0 2px;
  font:
    400 36px/0.72 BonAppetit,
    cursive;
  letter-spacing: 0;
  text-transform: none;
}
.launch-deal-sticker b {
  display: block;
  margin-top: 4px;
  font:
    900 8px/1.05 Arial,
    sans-serif;
  letter-spacing: 0.04em;
}
.package-website .launch-deal-sticker {
  background: var(--pink);
}
.package-brand .launch-deal-sticker {
  background: var(--blue);
}
.launch-bonus-line {
  margin-top: 5px !important;
  padding: 8px 10px !important;
  background: var(--pink);
  border: 1px solid var(--ink) !important;
  list-style: none;
  font-weight: 900 !important;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.package-full .launch-bonus-line {
  background: var(--blue);
}
.package-website .launch-bonus-line {
  background: var(--red);
  color: var(--pink);
}
.package-brand .launch-bonus-line {
  background: var(--butter);
}
.service-ai {
  width: min(1100px, calc(100% - 80px));
  margin: 0 auto 20vh;
  padding: clamp(44px, 5vw, 72px);
  border: 2px solid var(--ink);
  border-radius: 40px;
  background: var(--blue);
  color: var(--ink);
  box-shadow: 9px 9px 0 var(--ink);
}
.service-ai h2 {
  font-size: clamp(58px, 6vw, 88px);
}
.service-ai .capsule-button {
  background: var(--ink);
  color: var(--cream);
}
.service-ai-copy strong {
  font-weight: 900;
}
.ai-value-note {
  margin: 28px 0;
  padding: 18px 20px;
  border: 2px solid currentColor;
  border-radius: 18px;
  background: var(--pink);
  color: var(--ink);
  font-weight: 800;
}
.service-extras {
  width: min(1100px, calc(100% - 80px));
  margin: 0 auto 20vh;
  border: 2px solid var(--ink);
  border-radius: 40px;
  background: var(--cream);
  box-shadow: 9px 9px 0 var(--blue);
}
.service-extras-heading h2 {
  font-size: clamp(58px, 6vw, 88px);
}
.service-extras-list article {
  grid-template-columns: minmax(220px, 0.7fr) 1fr auto;
  padding: 18px 0;
}
.service-extras-list h3 {
  font-size: clamp(30px, 2.7vw, 43px);
}
.service-retainer {
  padding-block: clamp(90px, 10vw, 150px);
  background: var(--pink);
}
.service-retainer-card {
  position: relative;
}
.service-retainer-card > div:first-of-type > p:not(.section-label) {
  max-width: 680px;
  font-size: clamp(18px, 1.4vw, 22px);
  line-height: 1.5;
}
.retainer-entry-rule {
  margin-top: 30px;
  padding: 20px 22px;
  border: 2px solid var(--ink);
  border-radius: 20px;
  background: var(--blue);
  box-shadow: 5px 5px 0 var(--ink);
}
.retainer-entry-rule strong {
  display: block;
  margin-bottom: 5px;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.retainer-gate-sticker {
  position: absolute;
  z-index: 2;
  right: 30px;
  top: 22px;
  display: grid;
  place-items: center;
  width: 150px;
  height: 118px;
  padding: 20px;
  text-align: center;
  background: var(--butter);
  color: var(--ink);
  border: 2px solid var(--ink);
  border-radius: 50%;
  box-shadow: 6px 6px 0 var(--red);
  font:
    400 25px/0.75 BonAppetit,
    cursive;
  transform: rotate(7deg);
}
.package-comparison {
  background: var(--cream);
}
.package-comparison-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(300px, 0.55fr);
  gap: 40px 7vw;
  align-items: end;
  max-width: 1320px;
  margin: 0 auto 58px;
}
.package-comparison-heading h2 {
  max-width: 930px;
  font-size: clamp(66px, 7.5vw, 112px);
  line-height: 0.79;
}
.package-comparison-heading > p {
  margin: 0 0 4px;
  font-size: 18px;
  line-height: 1.5;
}
.comparison-swipe {
  display: none;
}
.comparison-table-wrap {
  max-width: 1320px;
  margin: 0 auto;
  overflow: auto;
  border: 2px solid var(--ink);
  border-radius: 32px;
  background: var(--cream);
  box-shadow: 9px 9px 0 var(--blue);
  scrollbar-color: var(--red) var(--pink);
}
.comparison-table-wrap:focus-visible {
  outline: 4px solid var(--red);
  outline-offset: 6px;
}
.comparison-table {
  width: 100%;
  min-width: 920px;
  border-spacing: 0;
  border-collapse: separate;
  color: var(--ink);
  font-size: 14px;
  line-height: 1.35;
}
.comparison-table th,
.comparison-table td {
  padding: 17px 18px;
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  vertical-align: middle;
  text-align: left;
}
.comparison-table tr > *:last-child {
  border-right: 0;
}
.comparison-table tbody tr:last-child > * {
  border-bottom: 0;
}
.comparison-table thead th {
  height: 126px;
  font: 400 29px/0.9 Edition;
  text-transform: uppercase;
  vertical-align: bottom;
  background: var(--cream);
}
.comparison-table thead th:first-child {
  font:
    900 11px/1.2 Arial,
    sans-serif;
  letter-spacing: 0.09em;
}
.comparison-table thead th:nth-child(2) {
  background: var(--red);
  color: var(--pink);
}
.comparison-table thead th:nth-child(3) {
  background: var(--butter);
}
.comparison-table thead th:nth-child(4) {
  background: var(--blue);
}
.comparison-table thead th span {
  display: block;
  margin-bottom: 14px;
  font:
    900 9px/1.2 Arial,
    sans-serif;
  letter-spacing: 0.1em;
}
.comparison-table tbody th {
  width: 170px;
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.07em;
  background: var(--cream);
}
.comparison-table tbody td {
  width: 237px;
}
.comparison-table tbody tr:hover td {
  background: rgba(247, 161, 194, 0.16);
}
.comparison-table thead th:first-child,
.comparison-table tbody th {
  position: sticky;
  left: 0;
  z-index: 2;
  box-shadow: 3px 0 0 rgba(32, 33, 36, 0.08);
}
.comparison-table thead th:first-child {
  z-index: 3;
}
.comparison-yes {
  display: inline-grid;
  place-items: center;
  width: 25px;
  height: 25px;
  border-radius: 50%;
  background: var(--red);
  color: var(--pink);
  font-weight: 900;
}
.comparison-no {
  font: 400 28px/1 Edition;
}
.comparison-bonus-row td {
  background: var(--pink);
  font-weight: 900;
}
.comparison-bonus-row th {
  background: var(--pink) !important;
}
.comparison-price-row td {
  font: 400 clamp(30px, 2.5vw, 42px)/1 Edition;
  text-transform: uppercase;
}
.comparison-price-row th {
  background: var(--butter) !important;
}
.comparison-decision {
  max-width: 1320px;
  margin: 38px auto 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding-top: 26px;
  border-top: 2px solid var(--ink);
}
.comparison-decision p {
  margin: 0;
  font-size: 17px;
}

@media (max-width: 1000px) {
  .service-package,
  .service-package:nth-of-type(2),
  .service-package:nth-of-type(3),
  .service-package:nth-of-type(4) {
    position: relative;
    top: auto;
    width: calc(100% - 40px);
    grid-template-columns: 1fr;
    margin-bottom: 60px;
  }
  .service-package-visual {
    min-height: 68vw;
    border-left: 0;
    border-top: 2px solid var(--ink);
  }
  .service-ai,
  .service-extras {
    width: calc(100% - 40px);
    margin-bottom: 80px;
  }
  .package-comparison-heading {
    grid-template-columns: 1fr;
  }
  .package-comparison-heading > p {
    max-width: 700px;
  }
}
@media (max-width: 650px) {
  .service-deck-marquee > div {
    gap: 18px;
    padding-block: 11px;
  }
  .service-offers {
    padding-bottom: 70px;
  }
  .service-offers-intro {
    text-align: left;
    padding-inline: 24px;
  }
  .service-offers-intro h2 {
    margin-inline: 0;
    font-size: 17vw;
  }
  .service-offers-intro > p:last-child {
    margin-inline: 0;
  }
  .service-package,
  .service-package:nth-of-type(2),
  .service-package:nth-of-type(3),
  .service-package:nth-of-type(4) {
    width: calc(100% - 32px);
    margin-bottom: 48px;
    border-radius: 30px;
  }
  .service-package-details {
    padding: 0 24px 30px;
  }
  .service-package-tab {
    width: calc(100% + 48px);
    min-height: 58px;
    margin: 0 -24px 28px;
    padding: 14px 24px;
    align-items: flex-start;
    flex-direction: column;
    gap: 3px;
  }
  .service-package h3 {
    font-size: 14vw;
    line-height: 0.84;
  }
  .service-package-lead {
    font-size: 16px;
  }
  .service-package-body {
    grid-template-columns: 1fr;
    gap: 24px;
  }
  .service-package-meta {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 18px;
  }
  .service-package-visual {
    min-height: 86vw;
  }
  .package-outcome {
    padding: 28px 24px 32px;
  }
  .package-outcome h4 {
    margin-top: 112px;
    font-size: 14vw;
  }
  .package-outcome li {
    font-size: 14px;
  }
  .package-bonus-copy {
    padding-top: 24px;
  }
  .launch-deal-sticker {
    right: 16px;
    top: 16px;
    width: 124px;
    height: 124px;
    padding: 18px;
    filter: drop-shadow(5px 5px 0 var(--ink));
  }
  .launch-deal-sticker strong {
    font-size: 29px;
  }
  .retainer-gate-sticker {
    right: 14px;
    top: 14px;
    width: 118px;
    height: 94px;
    padding: 14px;
    font-size: 20px;
    box-shadow: 5px 5px 0 var(--red);
  }
  .service-retainer-card > div:first-of-type .section-label {
    max-width: 145px;
  }
  .service-ai,
  .service-extras {
    width: calc(100% - 32px);
    margin-bottom: 64px;
    padding: 34px 24px;
    border-radius: 30px;
    box-shadow: 6px 6px 0 var(--ink);
  }
  .service-ai h2,
  .service-extras-heading h2 {
    font-size: 14vw;
  }
  .service-extras-list article {
    grid-template-columns: 1fr;
  }
  .package-comparison {
    padding-inline: 18px;
  }
  .package-comparison-heading {
    margin-bottom: 30px;
  }
  .package-comparison-heading h2 {
    font-size: 16vw;
  }
  .package-comparison-heading > p {
    font-size: 16px;
  }
  .comparison-swipe {
    display: block;
    margin: 0 0 10px;
    font-size: 10px;
    font-weight: 900;
    text-align: right;
    text-transform: uppercase;
    letter-spacing: 0.08em;
  }
  .comparison-table-wrap {
    border-radius: 24px;
    box-shadow: 6px 6px 0 var(--blue);
  }
  .comparison-table {
    min-width: 880px;
  }
  .comparison-table th,
  .comparison-table td {
    padding: 15px 14px;
  }
  .comparison-table tbody th {
    width: 142px;
  }
  .comparison-table tbody td {
    width: 246px;
  }
  .comparison-table thead th {
    font-size: 26px;
  }
  .comparison-decision {
    align-items: flex-start;
    flex-direction: column;
  }
  .comparison-decision .capsule-button {
    width: max-content;
  }
}
@media (prefers-reduced-motion: reduce) {
  .service-deck-marquee > div {
    animation: none;
  }
}
@media (prefers-reduced-motion: reduce) {
  .service-marquee-track {
    animation: none;
  }
  .service-result-card {
    transition: none;
    opacity: 1;
    transform: none !important;
  }
  .service-package-visual img {
    transition: none;
  }
}

/* Final light footer direction: pure white first, with the original angled sign-up energy. */
.joy-footer {
  overflow: hidden !important;
  background: var(--cream);
  color: var(--ink);
  border-top: 3px solid var(--ink);
  box-shadow: inset 0 14px 0 var(--blue);
}
.joy-footer .footer-columns p {
  color: var(--red);
}
.joy-footer .footer-signup {
  width: calc(100% - 16px);
  margin: 4px 8px 0;
  transform: rotate(-2deg);
  transform-origin: center;
  background: var(--pink);
  border-color: var(--ink);
  border-radius: 28px;
  box-shadow: 10px 10px 0 var(--blue);
}
.joy-footer .footer-signup button {
  background: var(--red);
  color: var(--pink);
}
.joy-footer .footer-display {
  color: var(--red);
  font-size: clamp(94px, 15vw, 238px);
  line-height: 0.66;
  letter-spacing: -0.025em;
  white-space: normal;
}
.joy-footer .footer-bottom {
  background: var(--ink);
  color: var(--cream);
}

@media (max-width: 900px) {
  .joy-footer {
    box-shadow: inset 0 10px 0 var(--blue);
  }
  .joy-footer .footer-signup {
    width: calc(100% - 12px);
    margin-inline: 6px;
    transform: rotate(-1deg);
    box-shadow: 6px 6px 0 var(--blue);
  }
  .joy-footer .footer-display {
    font-size: clamp(72px, 22vw, 150px);
    line-height: 0.68;
  }
}

/* Homepage annotation refinements. */
.hero-logo-stage {
  top: 192px;
}
.scratch-word::before {
  top: 48%;
  height: 0.055em;
  box-shadow: 0 0.12em 0 -0.008em var(--red);
  transform: rotate(-5deg);
}
.scratch-word::after {
  top: 59%;
  height: 0.045em;
  box-shadow: 0 0.11em 0 -0.006em var(--red);
  transform: rotate(3deg);
}

.marquee-group {
  display: flex;
  flex: none;
  width: max-content;
  min-width: 100vw;
  gap: 28px;
  padding: 0 14px;
  justify-content: space-around;
}
.marquee-group span {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  min-width: 0;
  padding: 0;
  white-space: nowrap;
}
.marquee-group b {
  flex: none;
  font-family: Arial, Helvetica, sans-serif;
  font-size: 0.72em;
  font-weight: 400;
  line-height: 1;
}
.marquee-group em {
  font: inherit;
  font-style: normal;
  line-height: 1;
}

.capsule-button,
.nav-cta,
.fixed-cta,
.inline-cta {
  gap: 12px;
  min-height: 48px;
  padding: 5px 5px 5px 18px;
}
.capsule-button::after,
.nav-cta::after,
.fixed-cta::after,
.inline-cta::after {
  flex: none;
  width: 36px;
  height: 36px;
  margin: 0;
  border: 2px solid currentColor;
  border-radius: 50%;
  font-size: 17px;
  line-height: 1;
}

.website-week-feature {
  background: var(--cream);
}
.worlds {
  background: var(--blue);
}
.website-proof-strip {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 4px;
}
.website-proof-strip > a {
  display: block;
  min-width: 0;
}
.website-proof-strip figure {
  width: 100%;
  aspect-ratio: 3/4;
}
.website-proof-strip img {
  object-fit: cover;
  object-position: center top;
}
.website-proof-strip a:focus-visible {
  outline: 4px solid var(--red);
  outline-offset: 4px;
}

@media (max-width: 900px) {
  .hero-logo-stage {
    top: 150px;
  }
  .marquee-group {
    min-width: 100vw;
    gap: 22px;
    padding-inline: 11px;
  }
  .marquee-group span {
    padding-inline: 0;
    gap: 8px;
  }
  .website-proof-strip > a {
    flex: 0 0 82vw;
    scroll-snap-align: start;
  }
  .website-proof-strip figure {
    flex: none;
    width: 100%;
  }
  .capsule-button,
  .nav-cta,
  .fixed-cta,
  .inline-cta {
    min-height: 44px;
    padding: 4px 4px 4px 15px;
  }
  .capsule-button::after,
  .nav-cta::after,
  .fixed-cta::after,
  .inline-cta::after {
    width: 34px;
    height: 34px;
  }
}

/* Homepage colour pacing, comparison and footer refinement. */
.work-heading {
  background: var(--cream);
}
.work-heading.section-pad {
  padding-top: clamp(62px, 6vw, 92px);
  padding-bottom: clamp(62px, 6vw, 92px);
}
.work-heading h2 {
  font-size: clamp(54px, 7vw, 100px);
  max-width: 980px;
}
.client-words,
.client-words-stage {
  background: var(--cream);
}

.cultish-promise {
  background: var(--blue);
}
.promise-grid {
  gap: clamp(18px, 2.4vw, 34px);
  border: 0;
  background: transparent;
  align-items: stretch;
}
.promise-grid article {
  position: relative;
  border: 2px solid var(--ink);
  border-radius: 32px;
  box-shadow: 8px 8px 0 var(--ink);
  overflow: hidden;
}
.promise-grid article + article {
  border-left: 2px solid var(--ink);
}
.promise-no {
  background: var(--cream);
  transform: rotate(-0.65deg);
}
.promise-yes {
  background: var(--pink);
  color: var(--ink);
  transform: rotate(0.65deg);
}
.promise-grid .section-label {
  display: inline-flex;
  width: max-content;
  margin-bottom: 22px;
  padding: 9px 12px;
  border: 2px solid currentColor;
  border-radius: 999px;
  background: var(--butter);
}
.promise-yes .section-label {
  background: var(--red);
  color: var(--pink);
  border-color: var(--ink);
}
.promise-grid li {
  padding: 21px 16px 21px 54px;
  border-top: 1px solid currentColor;
  font-size: clamp(17px, 1.35vw, 21px);
}
.promise-grid li:last-child {
  border-bottom: 1px solid currentColor;
}
.promise-grid li::before {
  display: grid;
  place-items: center;
  left: 8px !important;
  top: 15px !important;
  width: 30px;
  height: 30px;
  border: 2px solid currentColor;
  border-radius: 50%;
  font: 400 22px/1 Edition !important;
}
.promise-no li::before {
  content: "×";
}
.promise-yes li::before {
  content: "✓";
  background: var(--red);
  color: var(--pink);
  border-color: var(--red);
}

.positioning h2 {
  font-size: clamp(72px, 10vw, 150px);
  max-width: 1180px;
}

.joy-footer {
  margin-top: -42px;
  border-radius: 60px 60px 0 0;
  box-shadow: none !important;
}
.joy-footer .footer-signup {
  background: #fff;
}
.joy-footer .footer-columns {
  gap: 38px 54px;
}
.joy-footer .footer-columns > div {
  min-width: 0;
  align-items: flex-start;
}
.joy-footer .footer-columns p {
  width: 100%;
  margin: 0 0 14px;
  font-size: clamp(24px, 2.2vw, 34px);
  line-height: 1;
  text-align: left;
  white-space: normal;
}
.joy-footer .footer-columns a {
  font-size: 12px;
  line-height: 1.35;
  text-align: left;
}
.joy-footer .footer-display {
  margin: 0;
  padding: 0.1em var(--gutter) 0.06em;
  overflow: visible;
  font-size: clamp(92px, 14vw, 210px);
  line-height: 0.78;
  letter-spacing: -0.022em;
  white-space: nowrap;
}
.footer-instagram {
  grid-column: 1/-1;
  grid-row: 1;
  display: grid;
  gap: 34px;
  padding-bottom: clamp(54px, 6vw, 88px);
  border-bottom: 2px solid var(--ink);
}
.footer-instagram-heading {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 14px 30px;
  align-items: end;
}
.footer-instagram-heading .section-label {
  grid-column: 1/-1;
  margin: 0;
}
.footer-instagram-heading h2 {
  font-size: clamp(58px, 7.2vw, 108px);
  line-height: 0.8;
}
.footer-instagram .instagram-grid {
  gap: 4px;
}
.footer-instagram .instagram-grid a {
  border: 2px solid var(--ink);
}
.footer-instagram .instagram-grid img {
  height: 100%;
  object-fit: cover;
}
.joy-footer:has(.footer-instagram) {
  grid-template-rows: auto auto auto auto;
  gap: clamp(54px, 7vw, 96px) clamp(50px, 7vw, 110px);
}
.joy-footer:has(.footer-instagram) .footer-columns {
  grid-column: 1;
  grid-row: 2;
}
.joy-footer:has(.footer-instagram) .footer-signup {
  grid-column: 2;
  grid-row: 2;
}
.joy-footer:has(.footer-instagram) .footer-display {
  grid-column: 1/-1;
  grid-row: 3;
}
.joy-footer:has(.footer-instagram) .footer-bottom {
  grid-column: 1/-1;
  grid-row: 4;
}

@media (max-width: 900px) {
  .promise-no,
  .promise-yes {
    transform: none;
  }
  .promise-grid article {
    border-radius: 24px;
    box-shadow: 5px 5px 0 var(--ink);
  }
  .joy-footer {
    margin-top: -24px;
    border-radius: 38px 38px 0 0;
  }
  .joy-footer .footer-display {
    font-size: clamp(66px, 20vw, 132px);
    line-height: 0.76;
    white-space: normal;
  }
  .footer-instagram-heading {
    grid-template-columns: 1fr;
  }
  .footer-instagram-heading .section-label {
    grid-column: auto;
  }
  .footer-instagram-heading h2 {
    font-size: 16vw;
  }
  .footer-instagram-heading .capsule-button {
    width: max-content;
  }
  .joy-footer:has(.footer-instagram) {
    grid-template-columns: 1fr;
    grid-template-rows: auto auto auto auto auto;
  }
  .joy-footer:has(.footer-instagram) .footer-columns {
    grid-column: 1;
    grid-row: 2;
  }
  .joy-footer:has(.footer-instagram) .footer-signup {
    grid-column: 1;
    grid-row: 3;
  }
  .joy-footer:has(.footer-instagram) .footer-display {
    grid-column: 1;
    grid-row: 4;
  }
  .joy-footer:has(.footer-instagram) .footer-bottom {
    grid-column: 1;
    grid-row: 5;
  }
}

/* Keep the client-proof headline readable while the cards move beneath it. */
@media (min-width: 901px) {
  .client-words {
    height: 230vh;
  }
  .client-words-stage {
    padding-top: 0;
  }
  .client-words-stage > .section-label {
    position: absolute;
    z-index: 4;
    top: 178px;
    left: var(--gutter);
    margin: 0;
  }
  .client-words-stage > h2 {
    z-index: 1;
    top: 31%;
    width: min(1120px, 94vw);
    font-size: clamp(64px, 7vw, 94px);
    line-height: 0.78;
  }
  .client-words-track {
    z-index: 2;
    top: 67%;
  }
  .client-word-card {
    flex-basis: clamp(290px, 26vw, 370px);
    min-height: clamp(310px, 30vw, 420px);
    padding: clamp(26px, 2.8vw, 40px);
  }
  .client-word-card > p {
    font-size: clamp(29px, 2.6vw, 42px);
    line-height: 0.96;
  }
}

/* Evidence archive — ATNN's compact portfolio rhythm, translated into Cultish. */
.evidence-page {
  background: var(--cream);
}
.evidence-page .site-header {
  background: var(--ink);
  color: var(--butter);
  border-bottom: 1px solid rgba(255, 255, 255, 0.18);
}
.evidence-intro {
  min-height: 530px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: clamp(190px, 17vw, 245px) var(--gutter) clamp(72px, 7vw, 100px);
  text-align: center;
  background: var(--cream);
}
.evidence-intro .section-label {
  margin-bottom: 20px;
  color: var(--red);
}
.evidence-intro h1 {
  max-width: 1120px;
  font-size: clamp(70px, 8.2vw, 124px);
  line-height: 0.78;
  letter-spacing: -0.015em;
}
.evidence-intro > p:last-child {
  max-width: 760px;
  margin: 28px 0 0;
  font-size: clamp(18px, 1.5vw, 23px);
  line-height: 1.42;
}
.evidence-checker {
  height: 48px;
  border-top: 2px solid var(--ink);
  border-bottom: 2px solid var(--ink);
  background-color: var(--pink);
  background-image:
    linear-gradient(45deg, var(--red) 25%, transparent 25%),
    linear-gradient(-45deg, var(--red) 25%, transparent 25%),
    linear-gradient(45deg, transparent 75%, var(--red) 75%),
    linear-gradient(-45deg, transparent 75%, var(--red) 75%);
  background-position:
    0 0,
    0 22px,
    22px -22px,
    -22px 0;
  background-size: 44px 44px;
}
.evidence-archive {
  padding: clamp(76px, 8vw, 124px) var(--gutter) clamp(110px, 10vw, 160px);
  background: var(--cream);
}
.evidence-toolbar {
  max-width: 1320px;
  margin: 0 auto clamp(70px, 7vw, 104px);
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 40px;
}
.evidence-toolbar .section-label {
  margin-bottom: 13px;
  color: var(--red);
}
.evidence-toolbar h2 {
  font-size: clamp(56px, 6vw, 90px);
  line-height: 0.8;
}
.evidence-filters {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 9px;
  max-width: 560px;
}
.evidence-filter {
  min-height: 42px;
  padding: 10px 17px;
  border: 2px solid var(--ink);
  border-radius: 999px;
  background: transparent;
  color: var(--ink);
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.07em;
  cursor: pointer;
  transition:
    background-color 0.2s,
    color 0.2s,
    transform 0.2s;
}
.evidence-filter:hover {
  transform: translateY(-2px);
}
.evidence-filter.is-active {
  background: var(--red);
  color: var(--pink);
}
.evidence-filter:focus-visible,
.evidence-card a:focus-visible {
  outline: 4px solid var(--blue);
  outline-offset: 5px;
}
.evidence-grid {
  max-width: 1320px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(64px, 6.5vw, 98px) clamp(24px, 3vw, 44px);
  align-items: start;
}
.evidence-card {
  min-width: 0;
}
.evidence-card[hidden] {
  display: none;
}
.evidence-card a {
  display: block;
}
.evidence-card-static {
  display: block;
}
.evidence-card-coming {
  cursor: default;
  scroll-margin-top: 150px;
}
.evidence-card-coming img {
  transition: none;
}
.evidence-card figure {
  position: relative;
  margin: 0;
  aspect-ratio: 4/5;
  overflow: visible;
  background: var(--blue);
  border: 2px solid var(--ink);
  border-radius: 28px;
  box-shadow: 7px 7px 0 var(--ink);
}
.evidence-card img {
  height: 100%;
  object-fit: cover;
  border-radius: 25px;
  transition:
    transform 0.6s cubic-bezier(0.2, 0.75, 0.2, 1),
    filter 0.3s;
}
.evidence-card a:hover img {
  transform: scale(0.975);
  filter: saturate(1.06);
}
.evidence-card-copy {
  padding-top: 25px;
}
.evidence-card h3 {
  font-size: clamp(42px, 3.7vw, 58px);
  line-height: 0.82;
  transition: color 0.2s;
}
.evidence-card a:hover h3 {
  color: var(--red);
}
.evidence-card-copy p {
  min-height: 2.7em;
  margin: 9px 0 20px;
  font-size: 16px;
  line-height: 1.35;
}
.evidence-card-copy > span {
  display: block;
  padding-top: 15px;
  border-top: 1px solid currentColor;
  font-size: 10px;
  font-weight: 900;
  line-height: 1.45;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}
.evidence-card:nth-child(4n + 2) figure {
  background: var(--pink);
}
.evidence-card:nth-child(4n + 3) figure {
  background: var(--butter);
}
.evidence-card:nth-child(4n + 4) figure {
  background: var(--red);
}
.evidence-card:nth-child(6) img,
.evidence-card:nth-child(9) img {
  object-position: center;
}
.evidence-card:nth-child(12) img {
  object-position: center top;
}
.evidence-badge {
  position: absolute;
  z-index: 4;
  top: -24px;
  right: 18px;
  display: grid;
  place-items: center;
  width: 112px;
  height: 76px;
  padding: 12px;
  background: var(--pink);
  color: var(--ink);
  font-size: 10px;
  font-weight: 900;
  line-height: 1;
  text-align: center;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  transform: rotate(6deg);
}
.badge-burst {
  top: 16px;
  right: 16px;
  width: 126px;
  height: 92px;
  padding: 18px;
  font:
    400 28px/0.8 BonAppetit,
    cursive;
  text-transform: none;
  letter-spacing: 0;
  transform: rotate(-5deg);
  clip-path: polygon(
    50% 0,
    60% 12%,
    75% 5%,
    82% 20%,
    98% 24%,
    92% 41%,
    100% 54%,
    87% 64%,
    88% 82%,
    69% 83%,
    60% 100%,
    47% 90%,
    32% 97%,
    25% 80%,
    7% 77%,
    13% 59%,
    0 49%,
    14% 38%,
    8% 20%,
    28% 18%,
    36% 3%
  );
}
.badge-cloud {
  background: var(--blue);
  border-radius: 48% 52% 44% 56% / 52% 41% 59% 48%;
  transform: rotate(-7deg);
}
.badge-flower {
  width: 92px;
  height: 92px;
  background: var(--pink);
  clip-path: polygon(
    50% 0,
    61% 17%,
    79% 7%,
    84% 27%,
    100% 32%,
    86% 50%,
    100% 67%,
    80% 72%,
    78% 94%,
    59% 82%,
    48% 100%,
    38% 81%,
    18% 92%,
    17% 70%,
    0 62%,
    15% 47%,
    3% 28%,
    24% 24%,
    29% 4%
  );
}
.badge-arch {
  top: -28px;
  right: 24px;
  width: 142px;
  height: 60px;
  padding-top: 17px;
  background: var(--butter);
  border: 2px solid var(--ink);
  border-bottom: 0;
  border-radius: 999px 999px 0 0;
  transform: rotate(2deg);
}
.badge-tape {
  top: -15px;
  right: 12px;
  width: 132px;
  height: 48px;
  background: var(--blue);
  border: 2px solid var(--ink);
  transform: rotate(-7deg);
}
.evidence-count {
  max-width: 1320px;
  margin: 80px auto 0;
  padding-top: 24px;
  border-top: 2px solid var(--ink);
  font-size: 12px;
  font-weight: 900;
  text-align: right;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}
.evidence-cta {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: end;
  gap: 24px 60px;
  padding: clamp(82px, 8vw, 120px) var(--gutter) clamp(112px, 10vw, 160px);
  background: var(--pink);
  color: var(--ink);
}
.evidence-cta .section-label {
  grid-column: 1/-1;
  margin-bottom: 0;
  color: var(--red);
}
.evidence-cta h2 {
  max-width: 1050px;
  font-size: clamp(64px, 8.4vw, 126px);
  line-height: 0.78;
}
.evidence-cta .capsule-button {
  width: max-content;
  background: var(--cream);
}

@media (max-width: 1020px) {
  .evidence-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .evidence-toolbar {
    align-items: start;
    flex-direction: column;
  }
  .evidence-filters {
    justify-content: flex-start;
  }
}

@media (max-width: 700px) {
  .evidence-intro {
    min-height: 0;
    padding: 160px 18px 72px;
  }
  .evidence-intro h1 {
    font-size: clamp(62px, 17vw, 88px);
    line-height: 0.78;
  }
  .evidence-intro > p:last-child {
    font-size: 17px;
  }
  .evidence-checker {
    height: 36px;
    background-position:
      0 0,
      0 16px,
      16px -16px,
      -16px 0;
    background-size: 32px 32px;
  }
  .evidence-archive {
    padding: 70px 20px 100px;
  }
  .evidence-toolbar {
    margin-bottom: 68px;
    gap: 28px;
  }
  .evidence-toolbar h2 {
    font-size: 16vw;
  }
  .evidence-filters {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    width: 100%;
  }
  .evidence-filter {
    width: 100%;
  }
  .evidence-grid {
    grid-template-columns: 1fr;
    gap: 66px;
  }
  .evidence-card figure {
    border-radius: 24px;
    box-shadow: 5px 5px 0 var(--ink);
  }
  .evidence-card img {
    border-radius: 21px;
  }
  .evidence-card h3 {
    font-size: 14vw;
  }
  .evidence-card-copy p {
    min-height: 0;
    margin-bottom: 17px;
    font-size: 16px;
  }
  .evidence-badge {
    right: 12px;
  }
  .evidence-count {
    margin-top: 68px;
    text-align: left;
    line-height: 1.5;
  }
  .evidence-cta {
    grid-template-columns: 1fr;
    padding: 76px 20px 112px;
  }
  .evidence-cta .section-label {
    grid-column: auto;
  }
  .evidence-cta h2 {
    font-size: 16vw;
  }
}

@media (prefers-reduced-motion: reduce) {
  .evidence-card img,
  .evidence-filter {
    transition: none;
  }
}

/* Homepage hero: tighten the pause between the display mark and the message. */
@media (min-width: 901px) {
  .hero-logo-stage {
    top: 270px;
  }
}

/* Studio — a quieter, first-person editorial profile. */
.studio-page {
  background: #fff;
}
.studio-page .site-header {
  background: var(--ink);
  color: var(--butter);
}
.founder-hero-calm {
  min-height: 860px;
  display: grid;
  grid-template-columns: minmax(0, 1.18fr) minmax(340px, 0.62fr);
  align-items: center;
  gap: clamp(60px, 8vw, 130px);
  padding: clamp(190px, 16vw, 235px) var(--gutter) clamp(90px, 8vw, 125px);
  background: #fff;
}
.founder-hero-copy {
  max-width: 830px;
}
.founder-hero-copy .section-label {
  max-width: 520px;
  color: var(--red);
}
.founder-hero-copy h1 {
  max-width: 780px;
  margin-top: 20px;
  font-size: clamp(70px, 7vw, 106px);
  line-height: 0.82;
  letter-spacing: -0.01em;
}
.founder-hero-copy > p:not(.section-label) {
  max-width: 690px;
  margin: 32px 0;
  font-size: clamp(19px, 1.55vw, 24px);
  line-height: 1.48;
}
.founder-frame {
  margin: 0;
  background: #fff;
}
.founder-frame-laughing {
  width: min(100%, 470px);
  justify-self: end;
  transform: rotate(1.2deg);
}
.founder-frame img {
  display: block;
  width: 100%;
  height: auto;
  border: 1.5px solid var(--ink);
}
.founder-frame figcaption {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding: 12px 2px 0;
  font-size: 9px;
  font-weight: 900;
  line-height: 1.35;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}
.founder-frame figcaption span:last-child {
  text-align: right;
}
.founder-opening {
  max-width: 1440px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(430px, 1.22fr);
  gap: clamp(60px, 9vw, 150px);
  border-top: 1px solid var(--ink);
  background: #fff;
}
.founder-opening h2,
.founder-timeline-heading h2,
.founder-origin-copy h2,
.founder-life-heading h2 {
  font-size: clamp(52px, 5.6vw, 82px);
  line-height: 0.86;
}
.founder-prose {
  max-width: 760px;
  font-size: clamp(18px, 1.35vw, 22px);
  line-height: 1.56;
}
.founder-prose p:first-child {
  margin-top: 0;
}
.founder-prose p:last-child {
  margin-bottom: 0;
}
.founder-timeline {
  background: #fff;
  border-top: 1px solid var(--ink);
}
.founder-timeline-heading {
  max-width: 1320px;
  margin: 0 auto clamp(60px, 7vw, 100px);
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(310px, 0.45fr);
  gap: 24px 8vw;
  align-items: end;
}
.founder-timeline-heading .section-label {
  grid-column: 1/-1;
  color: var(--red);
}
.founder-timeline-heading h2 {
  max-width: 930px;
}
.founder-timeline-heading > p:last-child {
  margin: 0 0 6px;
  font-size: 18px;
  line-height: 1.48;
}
.founder-timeline-list {
  max-width: 1320px;
  margin: 0 auto;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--ink);
}
.founder-timeline-list li {
  display: grid;
  grid-template-columns: minmax(180px, 0.38fr) minmax(0, 1fr);
  gap: clamp(35px, 7vw, 110px);
  padding: clamp(36px, 4vw, 58px) 0;
  border-bottom: 1px solid var(--ink);
}
.timeline-marker {
  display: flex;
  align-items: flex-start;
  gap: 18px;
  font-size: 10px;
  font-weight: 900;
  line-height: 1.35;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.timeline-marker span {
  display: grid;
  place-items: center;
  flex: 0 0 38px;
  width: 38px;
  height: 38px;
  border: 1.5px solid var(--ink);
  border-radius: 50%;
  background: var(--pink);
  color: var(--red);
}
.founder-timeline-list li:nth-child(2) .timeline-marker span,
.founder-timeline-list li:nth-child(5) .timeline-marker span {
  background: var(--blue);
  color: var(--ink);
}
.founder-timeline-list li:nth-child(3) .timeline-marker span,
.founder-timeline-list li:nth-child(6) .timeline-marker span {
  background: var(--butter);
  color: var(--ink);
}
.timeline-marker strong {
  padding-top: 11px;
}
.founder-timeline-list h3 {
  max-width: 900px;
  margin: 0 0 12px;
  font: 400 clamp(32px, 3vw, 46px)/0.94 Edition;
  text-transform: uppercase;
}
.founder-timeline-list li > div:last-child p {
  max-width: 850px;
  margin: 0;
  font-size: 17px;
  line-height: 1.55;
}
.founder-origin-calm {
  display: grid;
  grid-template-columns: minmax(320px, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(60px, 9vw, 150px);
  align-items: center;
  border-top: 1px solid var(--ink);
  background: #fff;
}
.founder-frame-working {
  width: min(100%, 520px);
  justify-self: center;
  transform: rotate(-1deg);
}
.founder-origin-copy {
  max-width: 780px;
}
.founder-origin-copy .section-label {
  color: var(--red);
}
.founder-origin-copy h2 {
  margin: 18px 0 32px;
}
.founder-origin-copy > p {
  font-size: clamp(17px, 1.3vw, 21px);
  line-height: 1.55;
}
.founder-origin-copy em {
  font-family: Edition;
  font-style: normal;
  text-transform: uppercase;
  color: var(--red);
}
.founder-origin-copy aside {
  margin-top: 34px;
  padding: 25px 28px;
  border: 1.5px solid var(--ink);
  border-radius: 24px;
  background: var(--pink);
  box-shadow: 6px 6px 0 var(--blue);
  font-size: 16px;
  line-height: 1.5;
}
.signature-line {
  font:
    400 clamp(46px, 5.2vw, 82px)/0.86 BonAppetit,
    cursive;
  color: var(--red);
  text-transform: none;
  letter-spacing: 0;
}
.signature-home {
  grid-column: 1/-1;
  width: min(1080px, 100%);
  margin: clamp(38px, 5vw, 70px) 0 0 auto;
  text-align: right;
  transform: rotate(-1.4deg);
}
.website-week-copy > p.signature-home {
  max-width: 1080px;
  font-size: clamp(76px, 8vw, 124px);
  line-height: 0.82;
}
.signature-evidence {
  margin: clamp(24px, 3vw, 40px) auto 0 !important;
  font-size: clamp(42px, 4.4vw, 70px) !important;
  line-height: 0.86 !important;
  color: var(--red);
}
.signature-services {
  grid-column: 1/-1;
  width: 100%;
  margin: clamp(52px, 6vw, 86px) auto 0;
  text-align: center;
  white-space: nowrap;
  font-size: clamp(64px, 7vw, 104px);
  transform: rotate(-1deg);
}
.founder-origin-copy .founder-short-version {
  display: grid;
  gap: 8px;
  margin-top: 42px;
  padding: 0;
  border: 0;
  border-radius: 0;
  background: transparent;
  box-shadow: none;
  transform: rotate(-1.2deg);
}
.founder-short-version strong {
  font-size: 10px;
  line-height: 1.2;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--ink);
}
.founder-short-version span {
  display: block;
  font:
    400 clamp(48px, 5.1vw, 78px)/0.84 BonAppetit,
    cursive;
  color: var(--red);
}
.founder-short-version small {
  max-width: 620px;
  margin-top: 5px;
  font:
    400 15px/1.5 Arial,
    Helvetica,
    sans-serif;
  color: var(--ink);
}
.founder-life-calm {
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(390px, 1.18fr);
  gap: 55px clamp(60px, 9vw, 150px);
  border-top: 1px solid var(--ink);
  background: #fff;
}
.founder-life-heading {
  max-width: 720px;
}
.founder-life-heading .section-label {
  color: var(--red);
}
.founder-life-calm .founder-prose {
  align-self: end;
}
.founder-facts {
  grid-column: 1/-1;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}
.founder-facts div {
  min-height: 150px;
  padding: 26px 24px;
}
.founder-facts div + div {
  border-left: 1px solid var(--ink);
}
.founder-facts span {
  font: 400 clamp(48px, 5vw, 74px)/0.8 Edition;
  color: var(--red);
}
.founder-facts p {
  max-width: 190px;
  margin: 12px 0 0;
  font-size: 11px;
  font-weight: 900;
  line-height: 1.35;
  text-transform: uppercase;
  letter-spacing: 0.07em;
}
.founder-life-calm blockquote {
  grid-column: 1/-1;
  max-width: 1160px;
  margin: 50px auto 12px;
  padding: 0;
  text-align: center;
  font: 400 clamp(48px, 6.3vw, 94px)/0.9 Edition;
  text-transform: uppercase;
}
.founder-final-link {
  grid-column: 1/-1;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 28px;
  margin-top: 10px;
}
.founder-final-link p {
  margin: 0;
  font-size: 17px;
}

@media (max-width: 1000px) {
  .founder-hero-calm {
    min-height: 0;
    grid-template-columns: 1fr;
    padding-top: 170px;
  }
  .founder-frame-laughing {
    justify-self: start;
    width: min(66vw, 470px);
  }
  .founder-opening,
  .founder-timeline-heading,
  .founder-origin-calm,
  .founder-life-calm {
    grid-template-columns: 1fr;
  }
  .founder-timeline-heading .section-label {
    grid-column: auto;
  }
  .founder-timeline-heading > p:last-child {
    max-width: 720px;
  }
  .founder-origin-calm {
    align-items: start;
  }
  .founder-frame-working {
    justify-self: start;
    width: min(66vw, 520px);
  }
  .founder-life-calm .founder-prose {
    align-self: auto;
  }
  .founder-facts {
    grid-template-columns: repeat(2, 1fr);
  }
  .founder-facts div:nth-child(3) {
    border-left: 0;
  }
  .founder-facts div:nth-child(n + 3) {
    border-top: 1px solid var(--ink);
  }
}

@media (max-width: 650px) {
  .founder-hero-calm {
    gap: 60px;
    padding: 145px 20px 78px;
  }
  .founder-hero-copy h1 {
    font-size: 18vw;
  }
  .founder-hero-copy > p:not(.section-label) {
    font-size: 18px;
  }
  .founder-frame-laughing,
  .founder-frame-working {
    width: 100%;
    max-width: 410px;
    transform: none;
  }
  .founder-frame figcaption {
    gap: 10px;
    font-size: 8px;
  }
  .founder-opening,
  .founder-timeline,
  .founder-origin-calm,
  .founder-life-calm {
    padding: 75px 20px;
  }
  .founder-opening h2,
  .founder-timeline-heading h2,
  .founder-origin-copy h2,
  .founder-life-heading h2 {
    font-size: 15vw;
  }
  .founder-prose {
    font-size: 17px;
  }
  .founder-timeline-heading {
    margin-bottom: 50px;
  }
  .founder-timeline-list li {
    grid-template-columns: 1fr;
    gap: 22px;
    padding: 36px 0;
  }
  .founder-timeline-list h3 {
    font-size: 11.5vw;
  }
  .founder-timeline-list li > div:last-child p {
    font-size: 16px;
  }
  .founder-origin-copy aside {
    padding: 22px 20px;
    border-radius: 20px;
    box-shadow: 5px 5px 0 var(--blue);
  }
  .signature-line {
    font-size: 15vw;
  }
  .signature-home {
    width: 100%;
    margin-top: 44px;
    text-align: left;
    transform: rotate(-1deg);
  }
  .signature-services {
    width: 100%;
    margin-top: 52px;
    text-align: center;
    white-space: normal;
    font-size: 12vw;
    transform: rotate(-1deg);
  }
  .website-week-copy > p.signature-home {
    max-width: none;
    font-size: 15vw;
    line-height: 0.82;
  }
  .signature-evidence {
    font-size: 13vw !important;
  }
  .founder-origin-copy .founder-short-version {
    padding: 0;
    border-radius: 0;
    box-shadow: none;
  }
  .founder-short-version span {
    font-size: 13vw;
    line-height: 0.82;
  }
  .founder-short-version small {
    font-size: 14px;
  }
  .founder-facts {
    grid-template-columns: 1fr;
  }
  .founder-facts div + div {
    border-left: 0;
    border-top: 1px solid var(--ink);
  }
  .founder-facts div {
    min-height: 120px;
    display: grid;
    grid-template-columns: 110px 1fr;
    align-items: center;
  }
  .founder-facts p {
    margin: 0;
  }
  .founder-life-calm blockquote {
    margin-top: 30px;
    font-size: 13vw;
  }
  .founder-final-link {
    align-items: flex-start;
    flex-direction: column;
  }
  .founder-final-link .capsule-button {
    width: max-content;
  }
}

/* Editorial case-study galleries preserve the supplied portrait artwork instead of cropping it into landscape tiles. */
.project-gallery.editorial-gallery {
  align-items: start;
  background: var(--cream);
  gap: 2px;
}
.project-gallery.editorial-gallery img,
.project-gallery.editorial-gallery img:first-child {
  height: auto;
  object-fit: contain;
}
.project-gallery.editorial-gallery img:first-child {
  width: min(760px, 100%);
  margin: auto;
  grid-column: 1/-1;
}
.project-motion {
  display: grid;
  place-items: center;
  padding: clamp(36px, 6vw, 88px) var(--gutter);
  overflow: hidden;
  background: var(--cream);
}
.project-motion video {
  display: block;
  width: min(900px, 100%);
  aspect-ratio: 1;
  object-fit: cover;
  background: var(--cream);
}
.project-gallery.project-gallery-single {
  display: flex;
  justify-content: center;
  padding: clamp(32px, 6vw, 90px);
  background: var(--pink);
}
.project-gallery.project-gallery-single img,
.project-gallery.project-gallery-single img:first-child {
  width: min(720px, 100%);
  height: auto;
  object-fit: contain;
}
@media (max-width: 700px) {
  .project-gallery.editorial-gallery {
    grid-template-columns: 1fr;
  }
  .project-gallery.editorial-gallery img,
  .project-gallery.editorial-gallery img:first-child {
    grid-column: auto;
    width: 100%;
    height: auto;
  }
}

/* Final homepage proof-strip override: no frames, no project-name tabs. */
.website-proof-strip figure,
.website-proof-strip figure:hover,
.website-proof-strip a:focus-visible figure {
  border: 0 !important;
  box-shadow: none !important;
}
.website-proof-strip figcaption {
  display: none !important;
}
.website-proof-strip a:focus,
.website-proof-strip a:focus-visible {
  outline: 0 !important;
}

/* Homepage colour-cycle intro and text-led hero. */
.site-loader {
  display: none;
}
.js .site-loader {
  position: fixed;
  z-index: 1000;
  inset: 0;
  display: grid;
  place-items: center;
  overflow: hidden;
  background: var(--ink);
  opacity: 1;
  visibility: visible;
  transition:
    opacity 0.42s ease,
    visibility 0.42s ease;
}
.js .site-loader.is-leaving {
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
}
body.loader-active {
  overflow: hidden;
}
.site-loader-logo {
  position: relative;
  width: min(78vw, 920px);
  aspect-ratio: 4.7/1;
}
.logo-cycle-layer {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: contain;
  opacity: 0;
  animation: logo-colour-cycle 4s linear infinite;
}
.logo-cycle-red {
  animation-delay: 0s;
}
.logo-cycle-blue {
  animation-delay: -3s;
}
.logo-cycle-pink {
  animation-delay: -2s;
}
.logo-cycle-butter {
  animation-delay: -1s;
}
@keyframes logo-colour-cycle {
  0%,
  24.99% {
    opacity: 1;
  }
  25%,
  100% {
    opacity: 0;
  }
}

.home-header-logo {
  position: relative;
  width: clamp(126px, 13vw, 190px);
  height: 54px;
}
.header-logo-cycle {
  position: absolute;
  inset: 0;
  display: block;
}
body.home-page:not(.inner-page) .site-header .home-header-logo {
  opacity: 1;
  visibility: visible;
  transform: none;
}
.home-header-logo .logo-cycle-layer {
  animation: logo-colour-cycle 4s linear infinite;
}
.home-header-logo .logo-cycle-red {
  animation-delay: 0s;
}
.home-header-logo .logo-cycle-blue {
  animation-delay: -3s;
}
.home-header-logo .logo-cycle-pink {
  animation-delay: -2s;
}
.home-header-logo .logo-cycle-butter {
  animation-delay: -1s;
}
.home-text-hero {
  align-items: center;
  padding-top: clamp(190px, 19vh, 240px);
  padding-bottom: clamp(70px, 8vh, 100px);
}
.home-text-hero .hero-content {
  width: min(1180px, 86vw);
}
.home-text-hero h1 {
  font-size: clamp(84px, 10.4vw, 160px);
  line-height: 0.76;
}
.micro-marquee,
.micro-marquee em {
  font-style: italic;
  text-transform: uppercase;
}

@media (max-width: 900px) {
  .site-loader-logo {
    width: 88vw;
  }
  .home-header-logo {
    width: 118px;
    height: 44px;
  }
  .home-text-hero {
    min-height: 100svh;
    align-items: center;
    padding-top: 170px;
    padding-bottom: 64px;
  }
  .home-text-hero .hero-content {
    width: 100%;
  }
  .home-text-hero h1 {
    font-size: 17vw;
    line-height: 0.76;
  }
}

@media (prefers-reduced-motion: reduce) {
  .logo-cycle-layer {
    animation: none;
  }
  .logo-cycle-red {
    opacity: 1;
  }
  .home-header-logo .logo-cycle-layer {
    animation: none;
  }
  .home-header-logo .logo-cycle-red {
    opacity: 1;
  }
}

/* Site-wide editorial typography: Hairline leads; Edition is reserved for brand moments. */
h1,
h2,
h3,
.project b,
.website-week-facts span,
.website-week-facts b,
.client-word-card > p,
.joy-footer .footer-columns p,
.big-cta,
.mobile-menu,
.footer-display {
  font-family: EditorsNoteSite, Didot, "Bodoni 72", serif;
  font-weight: 100;
}

h1 em,
h2 em,
.footer-display em {
  font-family: EditorsNoteSite, Didot, "Bodoni 72", serif;
  font-style: italic;
  font-weight: 100;
  text-transform: none;
}

.swirl-path text,
.swirl-mobile-board p,
.client-word-card > p {
  font-family: EditorsNoteSite, Didot, "Bodoni 72", serif;
  font-weight: 100;
}

.swirl-reveal h2,
.swirl-mobile-board p:nth-child(2),
.client-word-card > p {
  text-transform: none;
}

.swirl-mobile-board p:nth-child(2) {
  font-style: italic;
}

.footer-signup-copy p {
  font-family: Edition, sans-serif;
  font-style: normal;
  font-weight: 400;
  text-transform: uppercase;
}

.micro-marquee {
  height: 56px;
  font-family: EditorsNoteSite, Didot, "Bodoni 72", serif;
  font-size: clamp(29px, 2.6vw, 40px);
  font-style: italic;
  font-weight: 100;
  line-height: 1;
  letter-spacing: 0;
  text-transform: uppercase;
}
.site-header.with-marquee {
  top: 56px;
}

@media (max-width: 900px) {
  .micro-marquee {
    height: 44px;
    font-size: 27px;
  }
  .site-header.with-marquee {
    top: 44px;
  }
}

/* Remove Edition from secondary display roles; the logo and signup retain it. */
.chosen-strip h2,
.project b,
.big-cta,
.offer-price,
.swirl-path text,
.footer-nav a,
.founder-intro em,
.founder-origin em,
.founder-life blockquote,
.footer-display,
.proof-note strong,
.process-roadmap strong,
.landing-faq summary,
.website-week-facts b,
.inquiry-routes span,
.inquiry-routes strong,
.booking-flow b,
.booking-connect p,
.booking-lock strong,
.client-words-stage > h2,
.client-word-card > p,
.joy-footer .footer-columns p,
.service-sticker,
.package-sticker,
.service-marquee-group,
.service-price,
.service-extras-list strong,
.service-testimonial-cards blockquote p,
.quiz-card-number,
.quiz-question legend,
.quiz-result-recommendation strong,
.service-deck-marquee > div,
.package-outcome h4,
.comparison-table thead th,
.comparison-no,
.comparison-price-row td,
.founder-timeline-list h3,
.founder-facts span,
.founder-life-calm blockquote {
  font-family: EditorsNoteSite, Didot, "Bodoni 72", serif;
  font-weight: 100;
}

/* Homepage refinements: compact Edition moment, quieter work captions, lighter promise. */
body.home-page .swirl-scroll {
  height: auto;
  background: #fff;
}
body.home-page .swirl-stage {
  position: relative;
  top: auto;
  height: clamp(330px, 34vw, 390px);
  background: #fff;
  transition: opacity 0.16s ease;
}
html.js:not(.edition-ready):not(.edition-failed) body.home-page .swirl-stage {
  opacity: 0;
}
body.home-page .swirl-path text,
body.home-page .swirl-reveal h2,
body.home-page .swirl-reveal h2 span,
body.home-page .swirl-reveal h2 em {
  font-family: Edition, sans-serif;
  font-style: normal;
  font-weight: 400;
  text-transform: uppercase;
}
body.home-page .swirl-path {
  width: 112%;
}
body.home-page .swirl-path text {
  font-size: clamp(104px, 10.6vw, 138px);
}
body.home-page .swirl-reveal {
  width: min(960px, 84vw);
}
body.home-page .swirl-reveal h2 {
  font-size: clamp(58px, 7.2vw, 92px);
  line-height: 0.78;
}

body.home-page #work .project span {
  justify-content: flex-end;
  align-items: flex-start;
  padding: 24px;
  text-align: left;
  background: linear-gradient(
    to bottom,
    transparent 52%,
    rgba(32, 33, 36, 0.7)
  );
  text-shadow: 0 2px 18px rgba(0, 0, 0, 0.55);
}
body.home-page #work .project:hover span {
  background: linear-gradient(
    to bottom,
    transparent 42%,
    rgba(32, 33, 36, 0.78)
  );
}
body.home-page #work .project b {
  display: none;
}
body.home-page #work .project small {
  display: block;
  margin: 0;
  color: #fff;
}
body.home-page #work .project-coming-badge {
  display: none;
}

body.home-page .cultish-promise {
  background: #fff;
}
body.home-page .promise-no {
  background: var(--blue);
}

body.home-page .joy-footer .footer-display {
  display: block;
  width: 100%;
  max-width: 100%;
  margin: 0 auto;
  padding: 0.08em 0;
  overflow: visible;
  font-size: clamp(72px, 9.6vw, 142px);
  line-height: 0.8;
  letter-spacing: 0;
  text-align: center;
  white-space: nowrap;
}

body.home-page .service-list h3 span,
body.home-page .service-list h3 em {
  display: block;
}
body.home-page .service-list h3 em {
  font-family: EditorsNoteSite, Didot, "Bodoni 72", serif;
  font-style: italic;
  font-weight: 100;
  text-transform: none;
}
body.home-page .positioning {
  background: var(--ink);
  color: var(--pink);
}
body.home-page .footer-instagram .instagram-grid a {
  border: 0;
}

/* A low-contrast animated grain keeps flat colour fields from feeling digitally sterile. */
:root {
  --active-noise: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180' viewBox='0 0 180 180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.82' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.62'/%3E%3C/svg%3E");
}
body::after,
.site-loader::after {
  content: "";
  position: fixed;
  z-index: 900;
  inset: -20%;
  pointer-events: none;
  background-image: var(--active-noise);
  background-size: 180px 180px;
  mix-blend-mode: soft-light;
  opacity: 0.035;
  animation: active-noise 0.24s steps(2, end) infinite;
  will-change: transform;
}
.site-loader::after {
  position: absolute;
  z-index: 1;
}
.site-loader-logo {
  z-index: 2;
}
@keyframes active-noise {
  0% {
    transform: translate3d(-2%, 1%, 0);
  }
  25% {
    transform: translate3d(1%, -2%, 0);
  }
  50% {
    transform: translate3d(2%, 2%, 0);
  }
  75% {
    transform: translate3d(-1%, 2%, 0);
  }
  100% {
    transform: translate3d(-2%, 1%, 0);
  }
}

@media (max-width: 900px) {
  body.home-page .swirl-scroll {
    height: auto;
  }
  body.home-page .swirl-stage {
    top: auto;
    height: auto;
    padding: 52px var(--gutter);
    background: #fff;
  }
  body.home-page .swirl-mobile-board {
    gap: 10px;
  }
  body.home-page .swirl-mobile-board p,
  body.home-page .swirl-mobile-board p:nth-child(2) {
    max-width: none;
    font-family: Edition, sans-serif;
    font-size: clamp(40px, 11.5vw, 58px);
    font-style: normal;
    font-weight: 400;
    text-transform: uppercase;
    transform: none;
  }
  body.home-page .swirl-mobile-board p:first-child {
    font-size: clamp(48px, 14vw, 68px);
  }
  body.home-page #work .project span {
    padding: 18px;
  }
  body.home-page .joy-footer .footer-display {
    font-size: 18vw;
    line-height: 0.78;
    white-space: normal;
  }
}

@media (prefers-reduced-motion: reduce) {
  body::after,
  .site-loader::after {
    animation: none;
  }
}

/* Homepage marquee gallery. */
.marquee-gallery {
  overflow: hidden;
  padding: 24px 0 clamp(104px, 11vw, 160px);
  background: var(--cream);
}
.gallery-track {
  display: flex;
  gap: 26px;
  width: max-content;
  padding: 18px 13px 24px;
  animation: scroll 46s linear infinite;
  will-change: transform;
}
.marquee-gallery:hover .gallery-track {
  animation-play-state: paused;
}
.g-card {
  position: relative;
  flex: 0 0 330px;
  width: 330px;
  height: 430px;
  margin: 0;
  overflow: hidden;
  border: 0;
  border-radius: 26px;
  background: var(--pink);
  transform: rotate(-1.2deg);
  transition: transform 0.4s cubic-bezier(0.2, 0.75, 0.2, 1);
}
.g-card:nth-child(even) {
  transform: rotate(1.4deg);
}
.g-card:hover {
  z-index: 2;
  transform: rotate(0) scale(1.04);
}
.g-card a {
  display: block;
  width: 100%;
  height: 100%;
  cursor: pointer;
}
.g-card a:focus-visible {
  outline: 4px solid var(--red);
  outline-offset: -6px;
}
.g-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
@keyframes scroll {
  from {
    transform: translateX(0);
  }
  to {
    transform: translateX(-50%);
  }
}
@media (max-width: 560px) {
  .gallery-track {
    gap: 26px;
  }
  .g-card {
    flex-basis: 260px;
    width: 260px;
    height: 340px;
  }
}
@media (prefers-reduced-motion: reduce) {
  .gallery-track {
    animation: none;
    will-change: auto;
  }
  .g-card {
    transition: none;
  }
}

/* Keep the closing statement centered and fully visible on every page. */
.site-footer.joy-footer .footer-display {
  display: flex;
  align-items: baseline;
  justify-content: center;
  gap: 0.16em;
  width: 100%;
  max-width: 100%;
  margin: 0 auto;
  padding: 0.12em var(--gutter) 0.08em;
  overflow: visible;
  font-size: clamp(56px, 9vw, 142px);
  line-height: 0.8;
  letter-spacing: 0;
  text-align: center;
  white-space: nowrap;
}

@media (max-width: 650px) {
  .site-footer.joy-footer .footer-display {
    flex-direction: column;
    align-items: center;
    gap: 0;
    padding-inline: 0;
    font-size: 17vw;
    line-height: 0.76;
    white-space: normal;
  }
}

/* Services page: calmer offer cards, focused media reels, and restrained proof scale. */
body.services-page .service-house-rule {
  align-items: center;
  background: #fff;
}
body.services-page .service-rule-copy {
  align-self: center;
  max-width: 680px;
}
body.services-page .service-rule-copy p {
  margin: 0;
}
body.services-page .service-rule-copy p + p {
  margin-top: 18px;
}

body.services-page .service-package,
body.services-page .service-package:nth-of-type(2),
body.services-page .service-package:nth-of-type(3),
body.services-page .service-package:nth-of-type(4) {
  position: relative;
  top: auto;
  display: block;
  width: min(1180px, calc(100% - 80px));
  min-height: 0;
  margin: 0 auto clamp(70px, 8vw, 110px);
  overflow: hidden;
  border-radius: 30px;
  background: #fff;
  box-shadow: 0 12px 35px rgba(32, 33, 36, 0.08);
}
body.services-page .service-package-details {
  padding: 0 clamp(36px, 5vw, 68px) clamp(42px, 5vw, 68px);
}
body.services-page .package-website .service-package-tab,
body.services-page .package-brand .service-package-tab {
  background: #fff;
  color: var(--ink);
}
body.services-page .service-package-body {
  grid-template-columns: minmax(0, 1fr) 170px;
  gap: 42px;
}
body.services-page .service-includes ul {
  columns: 2;
  column-gap: 34px;
}
body.services-page .service-includes li {
  break-inside: avoid;
}
body.services-page .service-package-visual {
  height: clamp(320px, 38vw, 520px);
  min-height: 0;
  overflow: hidden;
  border-top: 2px solid var(--ink);
  border-left: 0;
  background: #fff;
}
.package-media-reel {
  position: relative;
  width: 100%;
  height: 100%;
  overflow: hidden;
  background: var(--cream);
}
.package-media-reel img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0;
  animation: package-media-cycle 12s ease-in-out infinite;
}
.package-media-reel img:nth-child(1) {
  animation-delay: 0s;
}
.package-media-reel img:nth-child(2) {
  animation-delay: 4s;
}
.package-media-reel img:nth-child(3) {
  animation-delay: 8s;
}
@keyframes package-media-cycle {
  0%,
  28% {
    opacity: 1;
  }
  33%,
  100% {
    opacity: 0;
  }
}

body.services-page .retainer-gate-sticker {
  right: 30px;
  top: 24px;
  width: auto;
  height: auto;
  min-width: 176px;
  padding: 12px 17px 14px;
  display: flex;
  flex-direction: column;
  gap: 2px;
  border-radius: 8px;
  background: var(--butter);
  box-shadow: 6px 6px 0 var(--blue);
  font: inherit;
  transform: rotate(3deg);
}
body.services-page .retainer-gate-sticker small {
  font:
    900 9px/1.1 Arial,
    sans-serif;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}
body.services-page .retainer-gate-sticker strong {
  font:
    italic 100 27px/0.9 EditorsNoteSite,
    Didot,
    serif;
  text-transform: none;
}

body.services-page .service-testimonials-stage > h2 {
  max-width: 880px;
  font-size: clamp(52px, 5.6vw, 84px);
  line-height: 0.82;
}

@media (max-width: 1000px) {
  body.services-page .service-package,
  body.services-page .service-package:nth-of-type(2),
  body.services-page .service-package:nth-of-type(3),
  body.services-page .service-package:nth-of-type(4) {
    width: calc(100% - 40px);
    margin-bottom: 70px;
  }
  body.services-page .service-package-visual {
    height: 58vw;
  }
}

@media (max-width: 650px) {
  body.services-page .service-house-rule {
    padding-inline: 24px;
  }
  body.services-page .service-package,
  body.services-page .service-package:nth-of-type(2),
  body.services-page .service-package:nth-of-type(3),
  body.services-page .service-package:nth-of-type(4) {
    width: calc(100% - 32px);
    margin-bottom: 52px;
    border-radius: 26px;
  }
  body.services-page .service-package-details {
    padding: 0 24px 32px;
  }
  body.services-page .service-package-body {
    grid-template-columns: 1fr;
    gap: 24px;
  }
  body.services-page .service-includes ul {
    columns: 1;
  }
  body.services-page .service-package-visual {
    height: 72vw;
    min-height: 250px;
  }
  body.services-page .retainer-gate-sticker {
    right: 14px;
    top: 14px;
    min-width: 142px;
    padding: 10px 13px 12px;
  }
  body.services-page .retainer-gate-sticker strong {
    font-size: 23px;
  }
  body.services-page .service-testimonials-stage > h2 {
    font-size: 13vw;
  }
}

@media (prefers-reduced-motion: reduce) {
  .package-media-reel img {
    animation: none;
  }
  .package-media-reel img:first-child {
    opacity: 1;
  }
}

/* Services page editorial reset: fewer interruptions, clearer buying path. */
body.services-page .service-proof-marquee,
body.services-page .service-results,
body.services-page .service-deck-marquee,
body.services-page .package-comparison,
body.services-page .service-ai {
  display: none;
}

body.services-page .service-hero {
  min-height: calc(100svh - 56px);
  grid-template-columns: minmax(0, 0.95fr) minmax(430px, 0.8fr);
  gap: 7vw;
  padding-bottom: 72px;
}
body.services-page .service-hero-image {
  height: min(66svh, 680px);
}
body.services-page .service-house-rule {
  min-height: 70svh;
  padding-block: clamp(90px, 10vw, 145px);
  border-block: 2px solid var(--ink);
}
body.services-page .service-house-rule h2 {
  font-size: clamp(66px, 7vw, 104px);
}
body.services-page .service-rule-copy {
  font-size: clamp(18px, 1.45vw, 22px);
  line-height: 1.5;
}

body.services-page .service-offers-intro {
  max-width: 1180px;
  padding-top: clamp(90px, 9vw, 130px);
  padding-bottom: clamp(65px, 7vw, 95px);
  text-align: left;
}
body.services-page .service-offers-intro h2 {
  max-width: 980px;
  margin-inline: 0;
  font-size: clamp(68px, 7.5vw, 110px);
}
body.services-page .service-offers-intro > p:last-child {
  margin: 22px 0 0;
}

body.services-page .service-package,
body.services-page .service-package:nth-of-type(2),
body.services-page .service-package:nth-of-type(3),
body.services-page .service-package:nth-of-type(4) {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(360px, 0.85fr);
  align-items: stretch;
  margin-bottom: clamp(44px, 5vw, 72px);
  border-radius: 12px;
  box-shadow: none;
}
body.services-page .service-package-details {
  padding-bottom: clamp(38px, 4vw, 54px);
}
body.services-page .service-package-tab {
  margin-bottom: 30px;
}
body.services-page .service-package h3 {
  font-size: clamp(54px, 5vw, 74px);
}
body.services-page .service-package-body {
  grid-template-columns: minmax(0, 1fr) 145px;
  gap: 28px;
}
body.services-page .service-includes ul {
  columns: 1;
}
body.services-page .service-package-visual {
  height: auto;
  min-height: 100%;
  border-top: 0;
  border-left: 2px solid var(--ink);
}
body.services-page .package-brand .service-package-visual {
  grid-column: 1;
  grid-row: 1;
}
body.services-page .package-brand .service-package-details {
  grid-column: 2;
  grid-row: 1;
}
body.services-page .package-brand .service-package-visual {
  border-right: 2px solid var(--ink);
  border-left: 0;
}

body.services-page .service-retainer {
  margin-top: clamp(90px, 10vw, 150px);
}
body.services-page .service-retainer-card {
  width: min(1180px, 100%);
  margin-inline: auto;
  padding: clamp(54px, 6vw, 84px);
  border: 2px solid var(--ink);
  background: #fff;
  transform: none;
  box-shadow: 10px 10px 0 var(--red);
}
body.services-page .service-extras {
  margin-top: clamp(90px, 10vw, 145px);
  margin-bottom: clamp(90px, 10vw, 145px);
  border-radius: 12px;
  box-shadow: none;
}
body.services-page .service-testimonials-stage {
  padding-top: clamp(90px, 9vw, 130px);
}

@media (max-width: 1000px) {
  body.services-page .service-package,
  body.services-page .service-package:nth-of-type(2),
  body.services-page .service-package:nth-of-type(3),
  body.services-page .service-package:nth-of-type(4) {
    grid-template-columns: 1fr;
  }
  body.services-page .service-package-visual,
  body.services-page .package-brand .service-package-visual {
    grid-column: auto;
    grid-row: auto;
    height: 58vw;
    min-height: 340px;
    border: 0;
    border-top: 2px solid var(--ink);
  }
  body.services-page .package-brand .service-package-details {
    grid-column: auto;
    grid-row: auto;
  }
  body.services-page .package-brand .service-package-visual {
    order: 2;
  }
}

@media (max-width: 650px) {
  body.services-page .service-hero {
    min-height: auto;
    grid-template-columns: 1fr;
    padding-bottom: 70px;
  }
  body.services-page .service-hero-image {
    height: auto;
  }
  body.services-page .service-house-rule {
    min-height: 0;
  }
  body.services-page .service-offers-intro {
    padding-inline: 24px;
  }
  body.services-page .service-package,
  body.services-page .service-package:nth-of-type(2),
  body.services-page .service-package:nth-of-type(3),
  body.services-page .service-package:nth-of-type(4) {
    border-radius: 8px;
  }
  body.services-page .service-retainer-card {
    padding: 46px 24px;
    box-shadow: 6px 6px 0 var(--red);
  }
  body.services-page .service-extras {
    border-radius: 8px;
  }
}

/* Zoomies portfolio-board prototype. */
.zoomies-case-study {
  --zoom-yellow: #f7cf62;
  --zoom-pink: #ee9fc0;
  --zoom-blue: #8db9dd;
  --zoom-brown: var(--ink);
  background: #fff;
  color: var(--ink);
}
.zoomies-case-study .site-header {
  background: var(--ink);
}
.zoomies-board-hero {
  display: flex;
  align-items: flex-end;
  min-height: clamp(480px, 58svh, 690px);
  padding: clamp(100px, 12vw, 180px) var(--gutter) clamp(70px, 8vw, 120px);
  border-bottom: 1px solid var(--ink);
  background: #fff;
}
.zoomies-board-hero-copy {
  color: var(--ink);
}
.zoomies-board-hero-copy p {
  margin: 0 0 18px;
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.zoomies-board-hero-copy h1 {
  margin: 0;
  font-size: clamp(94px, 14vw, 210px);
  line-height: 0.68;
  color: var(--ink);
}
.zoomies-board-hero-copy span {
  display: block;
  margin-top: 24px;
  font:
    italic 100 clamp(30px, 4vw, 58px)/0.9 EditorsNoteSite,
    Didot,
    serif;
}
.zoomies-brief {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(300px, 0.65fr);
  border-bottom: 1px solid var(--ink);
  background: #fff;
}
.zoomies-brief > div,
.zoomies-brief > dl {
  padding: clamp(60px, 8vw, 118px) var(--gutter);
}
.zoomies-brief > div {
  border-right: 1px solid var(--ink);
}
.zoomies-brief h2,
.zoomies-web-heading h2,
.zoomies-closing h2 {
  font-size: clamp(66px, 8vw, 120px);
  line-height: 0.76;
  color: var(--zoom-brown);
}
.zoomies-brief > div > p:last-child {
  max-width: 760px;
  margin: 30px 0 0;
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.45;
}
.zoomies-brief dl {
  display: grid;
  align-content: center;
  gap: 30px;
  margin: 0;
}
.zoomies-brief dl div {
  padding-top: 18px;
  border-top: 1px solid currentColor;
}
.zoomies-brief dt {
  margin-bottom: 7px;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.zoomies-brief dd {
  margin: 0;
  font:
    italic 100 clamp(22px, 2vw, 31px)/1.15 EditorsNoteSite,
    Didot,
    serif;
}
.zoomies-brand-board,
.zoomies-photo-board {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  padding: 12px;
  background: #fff;
}
.zoomies-brand-board figure,
.zoomies-photo-board figure {
  margin: 0;
  overflow: hidden;
  background: var(--zoom-yellow);
}
.zoomies-brand-board img,
.zoomies-photo-board img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.zoomies-brand-board figure,
.zoomies-photo-board figure {
  aspect-ratio: 1;
}
.zoomies-web-showcase {
  overflow: hidden;
  padding: clamp(90px, 10vw, 150px) 0 clamp(100px, 12vw, 180px);
  border-top: 1px solid var(--ink);
  background: #fff;
}
.zoomies-web-heading {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 0.45fr);
  align-items: end;
  gap: 40px 7vw;
  padding: 0 var(--gutter) clamp(70px, 8vw, 110px);
}
.zoomies-web-heading .section-label,
.zoomies-web-heading h2 {
  grid-column: 1;
}
.zoomies-web-heading h2 {
  margin: 0;
}
.zoomies-web-heading > p:last-child {
  grid-column: 2;
  grid-row: 2;
  max-width: 500px;
  margin: 0;
  font-size: clamp(18px, 1.5vw, 23px);
  line-height: 1.45;
}
.zoomies-web-stage {
  position: relative;
  min-height: clamp(650px, 62vw, 930px);
  perspective: 1600px;
}
.zoomies-page-layer {
  position: absolute;
  z-index: 0;
  top: 0;
  left: 57%;
  width: min(29vw, 440px);
  height: auto;
  transform: translateX(-5%) rotate(7deg);
  transform-origin: top center;
  box-shadow: 18px 24px 0 rgba(21, 21, 22, 0.1);
}
.zoomies-laptop {
  position: absolute;
  z-index: 1;
  left: 2%;
  top: 19%;
  width: min(68.5vw, 1010px);
  aspect-ratio: 4143/2534;
  filter: drop-shadow(0 26px 20px rgba(21, 21, 22, 0.2));
  transform: rotate(-4deg);
}
.zoomies-laptop video {
  position: absolute;
  z-index: 2;
  left: 9.1%;
  top: 2.4%;
  width: 81.8%;
  height: 84%;
  object-fit: cover;
  border-radius: 1.8%;
}
.zoomies-laptop img {
  position: absolute;
  z-index: 1;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: contain;
  pointer-events: none;
}
.zoomies-closing {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(300px, 0.45fr);
  align-items: end;
  gap: 40px 8vw;
  padding: clamp(100px, 11vw, 170px) var(--gutter);
  border-top: 1px solid var(--ink);
  background: #fff;
}
.zoomies-closing .section-label {
  grid-column: 1/-1;
}
.zoomies-closing h2 {
  margin: 0;
}
.zoomies-closing > p:last-child {
  max-width: 520px;
  margin: 0;
  font-size: clamp(18px, 1.5vw, 23px);
  line-height: 1.45;
}
.zoomies-case-study .final-cta {
  border-top: 1px solid var(--ink);
  background: #fff;
  color: var(--ink);
}
.zoomies-case-study .final-cta h2 {
  color: var(--ink);
}
.zoomies-case-study .final-cta .big-cta {
  border-color: var(--ink);
  color: var(--ink);
}

@media (max-width: 800px) {
  .zoomies-board-hero {
    min-height: 500px;
    padding-top: 120px;
  }
  .zoomies-brief,
  .zoomies-web-heading,
  .zoomies-closing {
    grid-template-columns: 1fr;
  }
  .zoomies-brief > div {
    border-right: 0;
    border-bottom: 1px solid var(--ink);
  }
  .zoomies-brief > dl {
    padding-top: 50px;
    padding-bottom: 60px;
  }
  .zoomies-brand-board,
  .zoomies-photo-board {
    grid-template-columns: 1fr;
  }
  .zoomies-brand-board figure,
  .zoomies-photo-board figure {
    aspect-ratio: 4/5;
  }
  .zoomies-web-heading > p:last-child {
    grid-column: 1;
    grid-row: auto;
  }
  .zoomies-web-stage {
    min-height: 900px;
  }
  .zoomies-page-layer {
    left: 48%;
    width: 56vw;
    transform: rotate(6deg);
  }
  .zoomies-laptop {
    left: -9%;
    top: 33%;
    width: 112vw;
    transform: rotate(-3deg);
  }
  .zoomies-closing > p:last-child {
    max-width: 620px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .zoomies-laptop video {
    display: none;
  }
}

/* Shared white portfolio-board system, based on the Zoomies case study. */
.portfolio-case-study {
  background: #fff;
  color: var(--ink);
}
.portfolio-case-study .site-header {
  background: var(--ink);
}
.portfolio-case-study .project-story {
  display: block;
  padding: 0;
  border-bottom: 1px solid var(--ink);
  background: #fff;
}
.portfolio-case-study .project-story > div:first-child {
  display: flex;
  min-height: clamp(500px, 60svh, 700px);
  flex-direction: column;
  justify-content: flex-end;
  padding: clamp(120px, 14vw, 210px) var(--gutter) clamp(70px, 8vw, 120px);
}
.portfolio-case-study .project-story .section-label {
  margin-bottom: 22px;
}
.portfolio-case-study .project-story .case-service-list {
  display: flex;
  align-items: baseline;
  gap: clamp(16px, 2vw, 34px);
  margin-bottom: clamp(34px, 4vw, 58px);
}
.portfolio-case-study .project-story .case-service-list .section-label {
  flex: 0 0 auto;
  margin: 0;
}
.portfolio-case-study .project-story .case-service-list > p:last-child {
  margin: 0;
  font:
    400 clamp(34px, 3.2vw, 50px) / 0.75 BonAppetit,
    cursive;
  color: var(--ink);
}
.portfolio-case-study .project-story h1 {
  margin: 0;
  font-size: clamp(88px, 12vw, 180px);
  line-height: 0.7;
  color: var(--ink);
}
.portfolio-case-study .project-story .prose {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(280px, 0.65fr);
  align-items: end;
  gap: 40px 8vw;
  max-width: none;
  padding: clamp(65px, 8vw, 115px) var(--gutter);
  border-top: 1px solid var(--ink);
}
.portfolio-case-study .project-story .prose h2 {
  margin: 0;
  font-size: clamp(52px, 6.6vw, 102px);
  line-height: 0.82;
  color: var(--ink);
}
.portfolio-case-study .project-story .prose p {
  max-width: 560px;
  margin: 0;
  font-size: clamp(17px, 1.35vw, 21px);
  line-height: 1.5;
}
.portfolio-case-study .project-story .prose .inline-cta {
  grid-column: 2;
  width: max-content;
}
.portfolio-case-study .project-story-hero {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  padding: 12px;
  background: #fff;
}
.portfolio-case-study .project-story-hero > img {
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  object-fit: cover;
}
.portfolio-case-study .project-gallery,
.portfolio-case-study .project-gallery.editorial-gallery,
.portfolio-case-study .project-gallery.project-gallery-single {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  align-items: stretch;
  gap: 12px;
  padding: 0 12px 12px;
  background: #fff;
}
.portfolio-case-study .project-gallery img,
.portfolio-case-study .project-gallery img:first-child,
.portfolio-case-study .project-gallery.editorial-gallery img,
.portfolio-case-study .project-gallery.editorial-gallery img:first-child,
.portfolio-case-study .project-gallery.project-gallery-single img,
.portfolio-case-study .project-gallery.project-gallery-single img:first-child {
  grid-column: auto;
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  max-width: none;
  margin: 0;
  object-fit: cover;
}
.portfolio-case-study .final-cta {
  border-top: 1px solid var(--ink);
  background: #fff;
  color: var(--ink);
}
.portfolio-case-study .final-cta h2 {
  color: var(--ink);
}
.portfolio-case-study .final-cta .big-cta {
  border-color: var(--ink);
  color: var(--ink);
}
.portfolio-case-study .inline-cta {
  border: 1px solid var(--ink);
  background: #fff;
  color: var(--ink);
}
.case-live-row {
  display: grid;
  grid-template-columns: minmax(180px, 0.36fr) minmax(0, 1fr);
  border-bottom: 1px solid var(--ink);
  background: #fff;
  color: var(--ink);
}
.case-live-row > span,
.case-live-row > a {
  padding: 17px var(--gutter);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.1em;
  line-height: 1;
  text-transform: uppercase;
}
.case-live-row > a {
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-left: 1px solid var(--ink);
  color: inherit;
  text-decoration: none;
}
.case-live-row > a span {
  font-size: 16px;
}
.case-web-showcase {
  overflow: hidden;
  padding: clamp(90px, 10vw, 150px) 0 clamp(100px, 12vw, 180px);
  border-top: 1px solid var(--ink);
  background: #fff;
}
.case-web-heading {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 0.45fr);
  align-items: end;
  gap: 40px 7vw;
  padding: 0 var(--gutter) clamp(70px, 8vw, 110px);
}
.case-web-heading .section-label,
.case-web-heading h2 {
  grid-column: 1;
}
.case-web-heading h2 {
  margin: 0;
  font-size: clamp(66px, 8vw, 120px);
  line-height: 0.76;
  color: var(--ink);
}
.case-web-heading > p:last-child {
  grid-column: 2;
  grid-row: 2;
  max-width: 500px;
  margin: 0;
  font-size: clamp(18px, 1.5vw, 23px);
  line-height: 1.45;
}
.case-web-stage {
  position: relative;
  min-height: clamp(560px, 53vw, 820px);
}
.case-page-layer {
  position: absolute;
  z-index: 0;
  top: 0;
  left: 58%;
  width: min(28vw, 420px);
  height: auto;
  transform: rotate(7deg);
  transform-origin: top center;
  box-shadow: 18px 24px 0 rgba(21, 21, 22, 0.1);
}
.case-laptop {
  position: absolute;
  left: 7%;
  top: 0;
  width: min(68.5vw, 1010px);
  aspect-ratio: 4143/2534;
  filter: drop-shadow(0 26px 20px rgba(21, 21, 22, 0.2));
  transform: rotate(-4deg);
}
.case-laptop video {
  position: absolute;
  z-index: 2;
  left: 9.1%;
  top: 2.4%;
  width: 81.8%;
  height: 84%;
  object-fit: cover;
  border-radius: 1.8%;
}
.case-laptop img {
  position: absolute;
  z-index: 3;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: contain;
  pointer-events: none;
}
.reference-web-layout .case-web-stage {
  min-height: clamp(720px, 59vw, 1010px);
}
.reference-web-layout .case-laptop {
  z-index: 1;
  left: 29.8%;
  top: 5%;
  width: min(65.6vw, 1120px);
  filter: none;
  transform: none;
}
.reference-web-layout .case-page-layer {
  left: 12.6%;
  top: 8%;
  width: min(37vw, 632px);
  aspect-ratio: 474 / 736;
  object-fit: cover;
  object-position: top;
  box-shadow: none;
  transform: rotate(-4deg);
}
.case-static-laptop {
  position: relative;
  width: min(68.5vw, 1010px);
  margin-left: 5%;
  aspect-ratio: 4143/2534;
  filter: drop-shadow(0 26px 20px rgba(21, 21, 22, 0.2));
  transform: rotate(-4deg);
}
.case-static-laptop .case-screen {
  position: absolute;
  z-index: 2;
  left: 9.1%;
  top: 2.4%;
  width: 81.8%;
  height: 84%;
  object-fit: cover;
  border-radius: 1.8%;
}
.case-static-laptop .case-frame {
  position: absolute;
  z-index: 3;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: contain;
}
.case-laptop-only {
  min-height: clamp(560px, 45vw, 760px);
}
.case-laptop-only .case-static-laptop {
  position: absolute;
  left: 17.2%;
  top: 0;
  width: min(65.6vw, 1120px);
  margin: 0;
  filter: none;
  transform: none;
}
.case-live-row[hidden],
.case-web-showcase[hidden],
.project-gallery[hidden] {
  display: none;
}

@media (max-width: 800px) {
  .portfolio-case-study .project-story > div:first-child {
    min-height: 460px;
    padding-top: 130px;
  }
  .portfolio-case-study .project-story .prose {
    grid-template-columns: 1fr;
  }
  .portfolio-case-study .project-story .prose .inline-cta {
    grid-column: 1;
  }
  .portfolio-case-study .project-story .case-service-list {
    display: block;
    margin-bottom: 42px;
  }
  .portfolio-case-study .project-story .case-service-list .section-label {
    margin-bottom: 16px;
  }
  .portfolio-case-study .project-story .case-service-list > p:last-child {
    max-width: 290px;
    font-size: 34px;
  }
  .portfolio-case-study .project-story-hero,
  .portfolio-case-study .project-gallery,
  .portfolio-case-study .project-gallery.editorial-gallery,
  .portfolio-case-study .project-gallery.project-gallery-single {
    grid-template-columns: 1fr;
  }
  .case-web-heading {
    grid-template-columns: 1fr;
  }
  .case-web-heading > p:last-child {
    grid-column: 1;
    grid-row: auto;
  }
  .case-web-stage {
    min-height: 580px;
  }
  .case-page-layer {
    left: 51%;
    width: 54vw;
    transform: rotate(6deg);
  }
  .case-laptop,
  .case-static-laptop {
    left: -8%;
    width: 112vw;
    margin-left: 0;
  }
  .reference-web-layout .case-web-stage {
    min-height: 650px;
  }
  .reference-web-layout .case-page-layer {
    top: 0;
    left: 5%;
    width: 56vw;
    box-shadow: none;
    transform: rotate(-4deg);
  }
  .reference-web-layout .case-laptop {
    left: 27%;
    top: 34%;
    width: 96vw;
    filter: none;
    transform: none;
  }
  .case-laptop-only {
    min-height: 430px;
  }
  .case-laptop-only .case-static-laptop {
    left: -6%;
    top: 0;
    width: 112vw;
    filter: none;
    transform: none;
  }
  .case-live-row {
    grid-template-columns: auto minmax(0, 1fr);
  }
  .case-live-row > span,
  .case-live-row > a {
    padding: 14px 18px;
    font-size: 9px;
  }
}

/* Work page: decisive portfolio headline and a high-contrast closing invitation. */
body.evidence-page .evidence-cta {
  background: var(--ink);
  color: var(--pink);
}
body.evidence-page .evidence-cta .section-label {
  color: var(--butter);
}
body.evidence-page .evidence-cta .capsule-button {
  background: var(--cream);
  color: var(--ink);
}

/* Services: outcome-led white sales journey. */
body.services-page,
body.services-page .service-hero,
body.services-page .service-house-rule,
body.services-page .service-offers,
body.services-page .service-offers-intro,
body.services-page .service-retainer,
body.services-page .service-extras {
  background: #fff;
}

body.services-page .service-house-rule {
  border-color: var(--ink);
}

body.services-page .service-package,
body.services-page .service-package:nth-of-type(2),
body.services-page .service-package:nth-of-type(3),
body.services-page .service-package:nth-of-type(4) {
  grid-template-columns: minmax(0, 1.15fr) minmax(360px, 0.85fr);
  border-radius: 8px;
  background: #fff;
}

body.services-page .package-brand .service-package-details,
body.services-page .package-brand .service-package-visual {
  grid-column: auto;
  grid-row: auto;
}

body.services-page .package-brand .service-package-details {
  grid-column: 1;
  grid-row: 1;
}

body.services-page .package-brand .service-package-visual {
  grid-column: 2;
  grid-row: 1;
  border-right: 0;
  border-left: 2px solid var(--ink);
}

body.services-page .service-package-lead {
  max-width: 700px;
  margin-bottom: 28px;
  font-size: clamp(18px, 1.45vw, 22px);
  line-height: 1.48;
}

body.services-page .service-outcomes {
  margin: 0 0 34px;
  padding: 24px 0 26px;
  border-block: 1px solid var(--ink);
}

body.services-page .service-outcomes h4,
body.services-page .service-includes h4 {
  margin: 0 0 16px;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

body.services-page .service-outcomes ul,
body.services-page .service-includes ul,
body.services-page .service-retainer-details ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

body.services-page .service-outcomes li,
body.services-page .service-includes li,
body.services-page .service-retainer-details li {
  position: relative;
  padding: 7px 0 7px 30px;
  border: 0;
  font-size: clamp(15px, 1.15vw, 18px);
  line-height: 1.38;
}

body.services-page .service-outcomes li::before,
body.services-page .service-includes li::before,
body.services-page .service-retainer-details li::before {
  content: "✓";
  position: absolute;
  top: 7px;
  left: 0;
  font-size: 17px;
  font-weight: 900;
}

body.services-page .service-package-body {
  grid-template-columns: minmax(0, 1fr) 150px;
  align-items: start;
  gap: clamp(28px, 4vw, 52px);
}

body.services-page .service-package-meta {
  padding-left: 20px;
  border-left: 1px solid var(--ink);
}

body.services-page .service-retainer {
  margin-top: 0;
  border-top: 1px solid var(--ink);
}

body.services-page .service-retainer-card {
  background: #fff;
  box-shadow: none;
}

body.services-page .service-extras {
  border-radius: 8px;
}

body.services-page .service-testimonials,
body.services-page .service-testimonials-stage {
  background: var(--pink);
}

body.services-page .service-final-cta {
  background: var(--ink);
  color: var(--cream);
}

@media (max-width: 1000px) {
  body.services-page .package-brand .service-package-details,
  body.services-page .package-brand .service-package-visual {
    grid-column: auto;
    grid-row: auto;
  }

  body.services-page .package-brand .service-package-visual {
    border-left: 0;
    border-top: 2px solid var(--ink);
  }
}

@media (max-width: 650px) {
  body.services-page .service-package-body {
    grid-template-columns: 1fr;
  }

  body.services-page .service-package-meta {
    display: grid;
    grid-template-columns: 1fr 1fr;
    padding: 20px 0 0;
    border-top: 1px solid var(--ink);
    border-left: 0;
  }

  body.services-page .service-outcomes li,
  body.services-page .service-includes li,
  body.services-page .service-retainer-details li {
    font-size: 16px;
  }
}

/* Flat card treatment for testimonials, portfolio covers, and matching panels. */
.client-word-card,
.service-testimonial-cards blockquote,
.service-result-card,
.service-retainer-card,
.quiz-card,
.promise-grid article,
.evidence-card figure {
  box-shadow: none !important;
}

.client-word-card,
.service-testimonial-cards blockquote {
  border-width: 2px;
  border-radius: 12px;
}

.client-word-card,
.client-word-card:nth-child(even),
.service-testimonial-cards blockquote,
.service-testimonial-cards blockquote:nth-child(2),
.service-testimonial-cards blockquote:nth-child(3) {
  transform: translateY(-50%);
}

.service-testimonial-cards blockquote,
.service-testimonial-cards blockquote:nth-child(2),
.service-testimonial-cards blockquote:nth-child(3) {
  transform: none;
}

.evidence-card figure {
  overflow: hidden;
  border-width: 1px;
  border-radius: 12px;
  background: transparent;
}

.evidence-card img {
  border-radius: 11px;
}

@media (max-width: 700px) {
  .client-word-card,
  .client-word-card:nth-child(even) {
    transform: none;
  }
}

/* Reviews as a quiet, continuously moving message conversation. */
.client-words {
  height: auto;
  background: var(--cream);
}

.client-words-stage {
  position: relative;
  top: auto;
  height: auto;
  min-height: 760px;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(390px, 0.72fr);
  align-items: center;
  gap: clamp(60px, 9vw, 150px);
  padding: clamp(90px, 9vw, 140px) var(--gutter);
  overflow: hidden;
  background: var(--cream);
}

.client-words-copy {
  position: relative;
  z-index: 2;
  max-width: 760px;
}

.client-words-copy h2 {
  position: static;
  width: auto;
  margin: 30px 0 0;
  transform: none;
  color: var(--red);
  font: 400 clamp(68px, 8vw, 122px) / 0.78 Edition;
  text-align: left;
  text-transform: uppercase;
}

.message-stream {
  position: relative;
  height: 610px;
  overflow: hidden;
  padding: 0 8px;
  isolation: isolate;
  -webkit-mask-image: linear-gradient(
    to bottom,
    transparent 0,
    #000 10%,
    #000 90%,
    transparent 100%
  );
  mask-image: linear-gradient(
    to bottom,
    transparent 0,
    #000 10%,
    #000 90%,
    transparent 100%
  );
}

.message-stream-track {
  display: flex;
  flex-direction: column;
  width: 100%;
  animation: message-scroll 30s linear infinite;
  will-change: transform;
}

.message-stream:hover .message-stream-track,
.message-stream:focus-within .message-stream-track {
  animation-play-state: paused;
}

.message-stream-set {
  flex: none;
  display: grid;
  gap: 20px;
  padding: 20px 0;
}

.message-bubble {
  position: relative;
  width: min(88%, 470px);
  margin: 0;
  padding: 20px 22px 16px;
  border: 1px solid rgba(32, 33, 36, 0.22);
  border-radius: 24px 24px 24px 7px;
  background: #fff;
  color: var(--ink);
}

.message-bubble::after {
  content: "";
  position: absolute;
  left: -1px;
  bottom: -1px;
  width: 17px;
  height: 18px;
  border-bottom: 1px solid rgba(32, 33, 36, 0.22);
  background: inherit;
  clip-path: polygon(0 100%, 100% 0, 100% 100%);
}

.message-outgoing {
  justify-self: end;
  border-radius: 24px 24px 7px;
  background: var(--pink);
}

.message-outgoing::after {
  right: -1px;
  left: auto;
  transform: scaleX(-1);
}

.message-blue {
  background: var(--blue);
}

.message-butter {
  background: var(--butter);
}

.message-bubble p {
  margin: 0;
  font:
    500 clamp(18px, 1.45vw, 23px) / 1.25 Arial,
    sans-serif;
  text-transform: none;
}

.message-bubble footer {
  display: block;
  min-height: 0;
  margin-top: 12px;
  padding: 0;
  background: transparent;
  color: inherit;
  font-size: 10px;
  line-height: 1.35;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  opacity: 0.66;
}

.message-bubble strong {
  font: inherit;
  font-weight: 900;
}

.service-message-stream {
  width: min(760px, 100%);
  height: 560px;
  margin: 56px auto 0;
}

.service-message-stream .message-bubble {
  width: min(78%, 560px);
}

@keyframes message-scroll {
  from {
    transform: translateY(0);
  }
  to {
    transform: translateY(-50%);
  }
}

@media (max-width: 900px) {
  .client-words-stage {
    min-height: 0;
    grid-template-columns: 1fr;
    gap: 52px;
    padding: 84px var(--gutter);
  }

  .client-words-copy h2 {
    margin-top: 24px;
    font-size: clamp(62px, 17vw, 90px);
  }

  .message-stream {
    width: min(100%, 560px);
    height: 520px;
    margin-inline: auto;
  }

  .service-message-stream {
    margin-top: 42px;
  }

  .message-bubble,
  .service-message-stream .message-bubble {
    width: 88%;
  }
}

@media (prefers-reduced-motion: reduce) {
  .message-stream {
    height: auto;
    overflow: visible;
    -webkit-mask-image: none;
    mask-image: none;
  }

  .message-stream-track {
    animation: none;
  }

  .message-stream-set[aria-hidden="true"] {
    display: none;
  }
}

/* Match the services proof section to the homepage review composition. */
body.services-page .service-testimonials,
body.services-page .service-testimonials-stage {
  background-color: #fff !important;
  background-image: none !important;
}

body.services-page .service-testimonials-stage {
  padding: clamp(90px, 9vw, 140px) var(--gutter);
}

body.services-page .service-package,
body.services-page .service-package:nth-of-type(2),
body.services-page .service-package:nth-of-type(3),
body.services-page .service-package:nth-of-type(4) {
  grid-template-columns: minmax(0, 1fr);
}

body.services-page .package-brand .service-package-details {
  grid-column: auto;
  grid-row: auto;
}

body.services-page .service-testimonials-stage .client-words-copy h2 {
  max-width: 760px;
  font: 400 clamp(68px, 8vw, 122px) / 0.78 Edition;
}

body.services-page .service-message-stream {
  width: 100%;
  height: 610px;
  margin: 0;
}

body.services-page .service-message-stream .message-bubble {
  width: min(88%, 470px);
}

@media (max-width: 900px) {
  body.services-page .service-testimonials-stage .client-words-copy h2 {
    font-size: clamp(62px, 17vw, 90px);
  }

  body.services-page .service-message-stream {
    width: min(100%, 560px);
    height: 520px;
    margin-inline: auto;
  }
}

@media (prefers-reduced-motion: reduce) {
  body.services-page .service-message-stream {
    height: auto;
  }
}